Brand Design & Development

Starting at

$

9,995

About this service

Summary

Branding is a critical component of any business's success, and it involves creating a unique identity and personality for your company that sets it apart from competitors. At its core, branding is about establishing an emotional connection with your target audience through the use of various visual and messaging elements. As a branding specialist, I work with businesses to develop a clear and effective brand strategy that accurately reflects their core values and mission. This includes creating a custom logo, color scheme, typography, messaging, and overall visual identity that is consistent across all marketing materials.

Process

Branding isn’t just about a logo—it’s about building something that actually makes sense for your business. I keep the process simple, straightforward, and collaborative. No fluff, no unnecessary steps, just solid work that gets you where you need to be.
1. Discovery & Direction
We start with a conversation. You tell me about your business, your audience, what’s working, and what isn’t. I dig into what makes your brand unique and where it fits in the market. This part is as much about asking the right questions as it is about finding the right answers.
2. Concept & Design
Once I have a clear picture of your brand’s direction, I start designing. This is where everything comes together—logo, typography, colors, and all the visual elements that make your brand recognizable. I’ll show you concepts that aren’t just “pretty” but actually work in real-world applications.
3. Refinement & Finalization
You’ll give feedback, and I’ll fine-tune things until we land on something that feels right. I don’t do endless rounds of revisions just for the sake of it—my goal is to get it right efficiently without overcomplicating the process.
4. Delivery & Brand Guidelines
Once everything’s approved, I package it all up—final logo files, color codes, typography, and a brand guide so you have everything you need to keep things consistent moving forward. No weird file formats, no missing pieces, just a clean handoff that makes your life easier.

What's included

  • Brand Discovery

    Brand discovery is a crucial first step in developing a successful brand identity. As a brand discovery specialist, I conduct in-depth research to understand your business, values, goals, target audience, and competitors. This involves reviewing existing branding materials, conducting interviews with key stakeholders, analyzing market trends, and performing a comprehensive audit of your digital presence. By gaining a deep understanding of your business, I am able to develop a customized brand strategy that reflects your unique values, resonates with your target audience, and sets you apart from your competitors.

  • Brand Strategy

    As a brand strategist, I will develop a clear and effective roadmap for building a strong and memorable brand. A comprehensive brand strategy includes recommendations for brand messaging, visual identity, content creation, and customer engagement. A well-crafted brand strategy can help establish a strong and consistent brand identity, increase brand recognition, and build lasting relationships with customers.

  • Brand Design

    I will create a unique brand identity based on the key objectives of the brand strategy. I'll develop a custom logo, color scheme, typography set, and define your brand's personality and tone of voice for consistency. You will receive a strong foundation to build your brand upon, making it easier to establish brand recognition and loyalty.

Recommendations

(5.0)

Marc Debiak • Paper Tiger

Client • Jul 24, 2024

Zack absolutely killed it on our project. Definitely returning for more!


Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Print Designer

Adobe Illustrator

Adobe Photoshop

Adobe XD

Figma

Industries

Brand Marketing
Personal Branding
Product Design