What's included

• Content Calendar Development

  A month-by-month plan detailing the types of posts (e.g., images, videos, stories) to be shared across platforms with scheduled publishing dates. This ensures alignment with business objectives, holidays, and trends.

• Social Media Strategy

  A document outlining the goals, target audience, key messages, platform focus, and engagement tactics. It acts as a blueprint for social media efforts.

• Content Creation & Design

  Production of multimedia content including graphics, videos, and copywriting tailored to each platform (e.g., Instagram reels, Facebook posts, TikTok videos). Ensures consistency with brand voice and identity.

• Post Scheduling and Publishing

  Automated scheduling of content using tools like Meta Business Suite, Buffer, or Hootsuite to ensure timely publishing. Includes time optimization for maximum audience engagement.

• Community Management

  Monitoring and engaging with followers through comments, messages, and reviews across platforms. Handles inquiries, resolves issues, and fosters conversations to build brand loyalty.

• Performance Reporting & Analytics

  Creation of monthly or campaign-specific reports detailing KPIs (e.g., engagement, reach, clicks) to measure effectiveness. Provides insights and recommendations for continuous improvement.

• Ad Management and Optimization

  Managing paid social media ads, including setup, monitoring, and adjustments to maximize ROI. Involves A/B testing and optimization to reach the right audience.