A brand is not a logo. It's the reason your landing page, your pitch deck and your LinkedIn post look like they came from the same company.

Most early-stage startups skip this and pay for it later: every new page is a fresh set of decisions, every freelancer picks slightly different colors, and the site slowly drifts away from the deck. We build the foundation first -logo, type, color, and a written guide - so every asset after it is a five-minute decision instead of a debate.

This isn't a moodboard exercise. Everything we design is built to survive contact with the web: legible type scales, accessible color pairs, and a logo that still works at 24px in a browser tab.

Pre-seed and seed startups with a name and a product, but no visual identity yet

Companies whose brand was put together ad-hoc and now looks different in every channel

Teams about to invest in a landing page or a website - start here, not there

Startups moving upmarket who look smaller than they are

Positioning workshop: who you're for, what you sound like, what you're not

Competitive landscape review - so you don't look like everyone else in your category

Logo design: primary, secondary and icon marks, in every format you'll need

Typography system: type scale, weights, pairings, web-safe and licensed

Color palette: primary, secondary, semantic and neutral scales, contrast-checked

Visual identity: iconography direction, imagery style, graphic elements

A single source of truth for your digital presence — delivered in Figma

Usage rules, do's and don'ts, spacing, minimum sizes

Ready to hand to your marketing team, a new designer, or your engineers

2–3 weeks. Kickoff call, first direction within a week, then two rounds of refinement.