Facebook/Instagram (Meta) Advertising and Campaign Management

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About this service

Summary

๐Ÿ’ผ How My Process Ensures Your Success
My approach to Meta (Facebook & Instagram) advertising is built on strategy, precision, and continuous optimization โ€” all tailored specifically to your business goals. Hereโ€™s how I ensure your campaigns are set up for success from the very beginning:
1. In-Depth Discovery & Understanding Before launching any ads, I take the time to fully understand your business, target audience, goals, and market position. This helps create a strong foundation for everything that follows.
2. Custom Strategy Development I create a detailed campaign strategy that outlines clear objectives, audience targeting, funnel structure, budget allocation, and performance indicators (KPIs). This ensures every dollar spent is tied to a purpose.
3. High-Converting Ad Creatives Using data from competitor research and audience psychology, I produce compelling ad copy and guide the creation of scroll-stopping visuals (images & videos). If needed, I collaborate with skilled designers/editors to maintain high creative standards โ€” because in todayโ€™s competitive ad space, creative is everything.
4. Professional Campaign Setup Your campaigns will be structured properly within Meta Ads Manager โ€” from Campaigns to Ad Sets to Ads โ€” in full alignment with the defined strategy and funnel. The number and type of assets will be tailored based on your goals, audience segments, and budget range.
5. Daily Monitoring & Optimization I monitor ongoing campaigns daily, tracking performance and making timely optimizations to improve results. Whether itโ€™s adjusting budgets, tweaking creatives, or testing new audiences, I ensure your campaigns are never left on autopilot.
6. Strategic Scaling Once your campaigns meet the required performance criteria (like CPA, ROAS, or CTR benchmarks), I initiate scaling โ€” intelligently increasing spend to grow results without compromising efficiency. Your feedback during this phase helps guide sustainable scaling.
7. Transparent Reporting & Insights Youโ€™ll receive clear, easy-to-understand performance reports on a weekly and monthly basis, including key metrics, insights, and actionable recommendations. This empowers you to make data-backed business decisions with confidence.
๐Ÿ”‘ Why This Works
Tailored Approach: No generic strategies โ€” every decision is based on your business.
Performance-Driven: Every step is tied to results, not guesswork.
Creative-First: We focus on messaging and visuals that convert, not just look good.
Active Management: Iโ€™m not a set-it-and-forget-it freelancer โ€” your campaigns are actively managed and optimized daily.
Client Collaboration: Your feedback is valued and integrated at every key step.

What's included

  • ๐Ÿ“ Campaign Strategy Document

    After our initial discussion and gaining a clear understanding of your business, product, or service, I will develop a comprehensive advertising plan tailored to your specific needs. This plan will outline well-defined objectives, target audience segmentation, strategic budget allocation, and measurable KPIs to track performance. Your ongoing input and feedback throughout the process will be instrumental in refining the strategy and maximizing campaign effectiveness.

  • ๐ŸŽจ๐Ÿ–Œ๏ธ Ad Creatives & Content Optimization

    Based on a thorough competitor analysis and your specific advertising objectives, I will craft high-performing ad copy, images, and videos that align with your brand identity and resonate with your target audience. When necessary, I collaborate with skilled graphic designers and video editors to ensure your ad creatives meet the highest visual and performance standards โ€” because in todayโ€™s competitive landscape, exceptional creative is non-negotiable.

  • ๐ŸŽฏ Campaign Setup

    Once the Meta Ads strategy is finalized and the necessary ad creatives are ready, I will proceed to set up your campaign within your Ads Manager account. This includes structuring the campaigns, ad sets, and ads in alignment with the defined strategy, funnel stages, and budget range. The number of campaigns, ad sets, and creatives will be tailored based on whatโ€™s most effective for your objectives and resources.

  • ๐Ÿ“ˆ Daily Monitoring, Optimization & Strategic Scaling

    I will closely monitor your active campaigns on a daily basis, making data-driven optimizations to improve performance as needed. Once key performance indicators are met, I will strategically scale the campaigns โ€” ensuring growth is both sustainable and aligned with your overall objectives, with your input and guidance throughout the process.

  • ๐Ÿ“Š Weekly & Monthly Performance Reports + Strategic Insights

    I will provide weekly and monthly performance updates to equip you with clear, data-backed insights โ€” enabling you to make well-informed decisions aligned with your marketing goals.

Recommendations

(5.0)

Irfan Khursheed

Client โ€ข Aug 6, 2025

I first worked with Zeeshan a few years ago when starting my web agency. From the onboarding process to monthly reports, he was professional, thorough, and always open to questions. Heโ€™s been our go-to guy for Meta Ads since. Zeeshan is easy to work with, enthusiastic, and genuinely cares about getting results. Highly recommended if you want someone reliable and approachable on your team.


Skills and tools

Meta Ads Expert

Facebook Ads Manager

Social Media Marketer

Facebook Ads

Facebook Ads

Instagram Ads

Instagram Ads

Industries

Advertising
Marketing
Social Media