Brand Cornerstone
Starting at
$
4,000
About this service
Summary
FAQs
How long does this take?
From Initial Call to Final File delivery this typically takes 4-6 weeks. Availability to meet effects the timeline the most.
What about other meeting formats, will you use those?
I am open to meet on whichever platform you prefer. Zoom is just integrated into my particular setup.
Do you offer other Branding services?
Yes! We start with the Brand Cornerstone in our Strategy offering - check out my other packages for more on Strategy, Verbal Identity (Personality, Taglines, Brand Copy, Messaging), Visual Identity (Logos, Logo Systems, Icon Design, Color, Type, Pattern, Art Direction), and Brand Naming.
Why even do this? What's the point?
If you don't have your Purpose, Values, Vision, and Mission dialed in - you don't really have a brand. Start here, and other decisions about how your brand lives, acts, sounds, looks, and functions become easier - not only for you, but also for your customers to buy into.
Why is it called 'Cornerstone'?
The cornerstone is the first piece of a foundation that is laid. The rest of the foundation and the resulting structure above are all dependent on the accuracy of the cornerstone. So it is the same with a brand.
What's included
Purpose Statement
The reason we exist - The state of being (beyond making money). 1 sentence statement.
Values
Our beliefs and our guiding principles. 3+ Values with specific copy around why we chose them.
Vision Statement
The future of our culture. 1 sentence statement.
Mission Statement
The actionable steps to fulfill the Vision. 1 sentence statement.
Duration
4 weeks
Skills and tools
