Brand Cornerstone

Rob Harrison

Starting at

$

4,000

About this service

Summary

We'll walk through a series of questions and answers to outline and get to know your business and its goals as a brand. The results will inform the presentation of each of the 4 aspects of the Brand Cornerstone.
With a Brand Cornerstone, you can begin filling out the rest of your foundation of Brand Strategy, like your Target Audience and Competitive Analysis, with us in another project, or on your own.

Process

Initial Call - We'll talk about your business, the challenges you're facing, and a bit about the project.
Discovery Call - Here we'll ask detailed questions about the project scope, get to know you better, and determine if the project is a good fit for both of us.
Bid Proposal/Agreement - We will present a bid proposal, complete with scope, timeline and price. If agreed upon, we'll send a contract to sign and an invoice for an initial deposit to secure the project.
Session 1 Q&A (via zoom or in-person)
Session 2 Presentation (via zoom or in-person)
Session 3 Finished Product Walk-Through (via zoom or in-person)
Final File Delivery

FAQs

  • How long does this take?

    From Initial Call to Final File delivery this typically takes 4-6 weeks. Availability to meet effects the timeline the most.

  • What about other meeting formats, will you use those?

    I am open to meet on whichever platform you prefer. Zoom is just integrated into my particular setup.

  • Do you offer other Branding services?

    Yes! We start with the Brand Cornerstone in our Strategy offering - check out my other packages for more on Strategy, Verbal Identity (Personality, Taglines, Brand Copy, Messaging), Visual Identity (Logos, Logo Systems, Icon Design, Color, Type, Pattern, Art Direction), and Brand Naming.

  • Why even do this? What's the point?

    If you don't have your Purpose, Values, Vision, and Mission dialed in - you don't really have a brand. Start here, and other decisions about how your brand lives, acts, sounds, looks, and functions become easier - not only for you, but also for your customers to buy into.

  • Why is it called 'Cornerstone'?

    The cornerstone is the first piece of a foundation that is laid. The rest of the foundation and the resulting structure above are all dependent on the accuracy of the cornerstone. So it is the same with a brand.

What's included

  • Purpose Statement

    The reason we exist - The state of being (beyond making money). 1 sentence statement.

  • Values

    Our beliefs and our guiding principles. 3+ Values with specific copy around why we chose them.

  • Vision Statement

    The future of our culture. 1 sentence statement.

  • Mission Statement

    The actionable steps to fulfill the Vision. 1 sentence statement.

Duration

4 weeks

Skills and tools

Brand Strategist

Adobe Acrobat

Adobe Acrobat

Zoom

Zoom