Superior Blog Posts pieces that are interesting, unique, and thoroughly researched for the intended audience. Headers, meta descriptions, and keywords are all used to optimize content for search engines. Personalized Content Marketing a topic and publication schedule editorial calendar (if relevant). Suggestions for upcoming subject matter. Expert Formatting Formatting that is neat and polished and ready for instant publication. appropriate use of bullet points, headings, and images (if any). Visual Resources charts, graphics, or pictures that are pertinent (if agreed upon). appropriate alt tags and picture optimization for search engines. Report on SEO a list of the keywords that each article uses. ideas about potential for internal and external connecting. Analytics Suggestions insights on monitoring user interaction and blog performance. Simple strategies for email newsletters or social media promotion of the blog. Ownership of Content