Strategy, Visual Identity, & Web Design for Luxury Business by Juliana DownsStrategy, Visual Identity, & Web Design for Luxury Business by Juliana Downs

Strategy, Visual Identity, & Web Design for Luxury BusinessJuliana Downs

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This service is more than a service; it's a catalyst for your brand's success. Whether you're a startup venturing into the market or an established business seeking a rejuvenated identity, our comprehensive branding, visual identity, and web design services are designed to propel you toward a successful launch.

What's included

Brand Strategy

Google Document You will receive a Google document with a complete and thorough description alongside complete wording of all research and market research done. Here's what to expect : - Market Research ( Competitive Analysis of up to 3 websites/social media; USP ) -Brand Mission -Brand Vision -Brand Purpose -Target Audience Optimization -Keyword Research -Brand Core Values -Brand Voice -Customer Journey Brand Strategy Guidebook Alongside your Google Document PDF, you will receive a separate Brand Strategy PDF that will be print-ready for future employees, sub-contractors, collaborators, and influencers to check out to get to know your brand more. This is so you don't need to send your complete branding strategy and market research out but just more about your business.

Visual Identity

-3 Mood Boards to choose from -Color Theory + Palette -2 Logo Concepts -Responsive Logos ( Primary, Secondary, and Logo Mark ) -Font Pairings -Label and Packaging Design -Stationary Design -Print Collateral Design -Mockups PDF Brand Guidebook included

Web Design

I will take everything curated for the brand and begin crafting and Designing a Web Page on Squarespace. Up to however many pages are needed. Backend setup and E-commerce setup are available. Expect a detailed video tutorial on how to use the hosting site as well.

Example work