Complete Brand Identity Development
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About this service
Summary
What's included
Logo Design
Vector logo file (AI or EPS) for printing and digital use, raster logo file (PNG or JPEG) for web and social media use, and logo variations (color, black and white, horizontal, vertical) for different applications.
Color Palette
Primary and secondary color definitions (Pantone, HEX, RGB) for consistent color usage, and color usage guidelines for applying colors in different contexts.
Typography
Font family recommendations for brand consistency, and font usage guidelines (headings, body text, titles) for applying typography.
Brand Guidelines
A comprehensive document outlining logo usage, color palette, typography, and imagery, and a brand positioning statement and tone of voice to define the brand's personality and messaging.
Stationery Design
Business card design (front and back) for professional networking, letterhead design for official correspondence, and envelope design for mailing.
Digital Assets
Social media profile picture and cover photo designs for consistent branding, email signature design for professional emails, and PowerPoint presentation template for branded presentations.
Marketing Materials
Brochure design (optional) for promotional booklets, flyer design (optional) for single-page promotional handouts, and poster design (optional) for large-format promotional displays.
Website Assets
Website logo and favicon for branded elements, website typography and color palette implementation for consistent branding, and website imagery and graphics (optional) for custom visuals.
Packaging Design (if applicable)
Product packaging design (labels, boxes, bags, etc.) for branded products.
Example projects
Skills and tools
Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch
Industries