What's included

• Style Guide

  A document outlining the visual elements that define the website's aesthetic, ensuring consistency across the user interface.

• User Research

  A comprehensive study of the target audience, including their needs, preferences, and pain points, to inform the design process and ensure the website meets user expectations.

• Competitive Analysis

  An evaluation of competing websites to identify industry trends, best practices, and opportunities for differentiation.

• Sitemap

  A hierarchical outline of the website's structure, detailing the relationships between pages and content elements.

• Wireframes

  Low-fidelity, black-and-white layouts that provide a blueprint for the website's design, focusing on functionality and user flow.

• Visual Design

  High-fidelity digital mockups of the website's layout, structure, and content, incorporating branding elements, typography, color schemes, and imagery.

• Development Handoff Documentation

  Detailed documentation outlining the design specifications, assets, and other information necessary for the development team to build the website according to the design vision.