Lead Generation via Google Ads | Local B2C Expertise

Scott Donovan

(0)

Starting at

/hr

About this service

Summary

A sensible approach to driving more leads for your business. I am especially proficient in working with local, B2C businesses however I have worked with many business types and can adapt to your specific needs!

Process

Business Understanding & Goal Setting

We have a conversation to talk through your business, understand your ideal customers, and realistically HOW they will convert. This way we can align on next steps and be as set up for success as possible.

Landing Page Assessment

I take a look at your site and either provide suggested website edits, or get access to implement them myself to ensure the online conversion actions are easy to use to drive conversion rates up. This can also involve new LPs.

Conversion Tracking

Using Google Analytics I ensure that we have realistic online conversions tracking properly in GA so that we can assess the campaign performance properly. In rare situations this may be difficult and we will need to monitor other Google Ads metrics instead.

Keyword Research

Based on our conversations and background research I use a few tools to compile a thorough list of keywords, then manually prune it down to maintain a tailored approach.

Campaign Creation

I put together a campaign, or several campaigns, targeting the correct locations to reach your audience at the right times and deciding on the proper bid strategy.

Ad Copy Creation & Optimization

I use my expertise to put together thorough and high-converting ad copy for each service or product we are advertising. I create many variations to allow Google to optimize properly.

Ad extensions

I ensure our extensions are thoroughly set up to ensure a high clickthrough rate. This includes: callout, sitelink, structured snippet, call, location extensions and more.

Monitoring & Optimization

Once the ads go live I will keep a close eye on it to ensure the settings are working as expected. I will prune out keywords and keep an eye on performance to make edits as necessary.

Reporting

I will communicate regularly with you (we can decide on a cadence) to discuss how the campaign is going and get real-life feedback as the metrics don't tell the full story.

What's included

An Optimized Google Ad Account
Please view the Process section for more detailed information! I can audit your existing account or set your new account up and provide a tailored approach so that you're only spending money on high-intent searches for your business category. The campaigns will have high quality ad copy, extensions, organized ad groups, and thoughtful considerations for targeting settings and bid strategies.
Streamlined Website Edits or Suggestions
I will take a practical and realistic look at your website from your customers' point of view and provide one of the following: - Suggested edits for your website to simplify it for potential customers and bring its conversion rate up. - Actual hands-on edits to the site to ensure we have quality landing pages to send visitors to that they can convert on quickly. - Suggested landing page types and designs so that we have quality landing pages to send visitors to.
Ongoing Monitoring & Reporting
Once the ads go live I will keep a close eye on it to ensure the settings are working as expected. I will prune out keywords and keep an eye on performance to make edits as necessary. I will communicate regularly with you (we can decide on a cadence) to discuss how the campaign is going and get real-life feedback as the metrics don't tell the full story. This will generally take less of my time once the campaigns have settled after a month or two.

Skills and tools

SEO Specialist

Search Engine Marketing