What's included

• An Optimized Google Ad Account

  Please view the Process section for more detailed information! I can audit your existing account or set your new account up and provide a tailored approach so that you're only spending money on high-intent searches for your business category. The campaigns will have high quality ad copy, extensions, organized ad groups, and thoughtful considerations for targeting settings and bid strategies.

• Streamlined Website Edits or Suggestions

  I will take a practical and realistic look at your website from your customers' point of view and provide one of the following: - Suggested edits for your website to simplify it for potential customers and bring its conversion rate up. - Actual hands-on edits to the site to ensure we have quality landing pages to send visitors to that they can convert on quickly. - Suggested landing page types and designs so that we have quality landing pages to send visitors to.

• Ongoing Monitoring & Reporting

  Once the ads go live I will keep a close eye on it to ensure the settings are working as expected. I will prune out keywords and keep an eye on performance to make edits as necessary. I will communicate regularly with you (we can decide on a cadence) to discuss how the campaign is going and get real-life feedback as the metrics don't tell the full story. This will generally take less of my time once the campaigns have settled after a month or two.