Logo and Brand Design

Pro

Chris Nijhof

Starting at

850

About this service

Summary

Create a brand that stands out. We design unique, modern identities that capture your vision and connect with your audience—whether it’s a fresh new look or a complete rebrand. From logos to full brand systems, we craft visual identities that make an impact. 🚀

Process

We start with a branding discovery call. We try to align the vision on where your brand stands now, and where you want your brand to be. We discuss all different elements you envision for your ideal brand.

We summarise our meeting to work on the first logo concepts. We start sketching and creating different logo's that we think apply to your wishes as mentioned in the discovery call.

We will deliver different logo concepts / sketches to present a first concept and feeling. We will go over different logo presentations and discuss if you like what we have in mind for your branding.

With 3 feedback rounds, we'll be working towards a final logo delivery.

After we've delivered the logo, we'll be starting with the visual guidelines for your brand. For example, we'll find a color scheme that resonates with your brand position, look at different graphical elements that we can introduce in your branding and choose different photography styles.

With the visual guidelines, we can finalise your full brand book by including pillars such as communication style and mission and vision. With that, your brand book is complete and you can implement your new brand book in your company!

FAQs

Why would I consider a new branding / logo?
Your brand is the first impression people have of your business—it should be bold, modern, and instantly recognizable. A new branding or logo isn’t just about looking good; it’s about standing out, building trust, and staying relevant in a fast-moving market. Whether you're launching, scaling, or repositioning, a fresh identity helps you connect with your audience and elevate your brand experience.
What’s the difference between branding and a logo?
A logo is just one piece of the puzzle—branding is the full experience. It’s the colors, typography, visuals, and tone of voice that make your business recognizable and memorable. A strong brand creates consistency and builds trust, making a lasting impact beyond just a logo.
How do I know if my brand needs a refresh?
If your brand feels outdated, inconsistent, or doesn’t connect with your audience anymore, it’s time for a refresh. A strong brand should evolve with your business, staying modern and relevant while still feeling authentic to your core identity.
How long does the branding process take?
The timeline depends on the scope, but a full branding project typically takes a few weeks. We dive deep into strategy, design, and refinement to ensure your brand is both visually stunning and strategically sound. Need a faster turnaround? Let’s talk.

What's included

Brand Strategy Session
We kick this program off with a strategy call where we discuss where your brand is now and in what direction we need to move to create your ideal brand position. We are looking at strategic pillars such as target audience, area of interest, product, and brand culture. We will also be looking at more visual pillars such as colours, visual preferences and moodboards.
First Logo Concepts
Based on the strategy session, our branding team starts working on first concepts of your new logo. We translate your wishes into our program making a logo identity that represents your ideal brand look and feel. The concepts will consist of a word mark, icon and full logo.
Definitive Logo Design
We tweak the concepts into one definitive logo design. This will be a combination of the concepts and 3 feedback rounds.
Brand Guidelines
We start working on the brand guidelines to apply the freshly made logo into a new style. This will consist of colours, fonts, photography style, icons, graphical elements all explained in one document.
Brand Book
The brand guidelines are the first part of your brand book. Those are the visual guidelines. Within the rest of the brand book, we will define your communication style, mission & vision to create one document explaining everything around your freshly new brand!
End Delivery
Your logo files will be delivered in full export files; - SVG, EPS, JPG, PNG, PDF Your brand book will be delivered as a PDF / Printable PDF.

Example projects