What's included

• Data-Driven Approach:

  Performance marketing heavily relies on data analytics and tracking tools to measure and optimize campaigns. It involves thorough analysis of metrics to understand what's working and what needs improvement.

• Pay-Per-Click (PPC) Advertising:

  This includes various forms of online advertising where advertisers pay a fee each time their ad is clicked. Examples include Google Ads, social media ads, display ads, and sponsored content.

• Affiliate Marketing:

  Partnering with affiliates or publishers who promote your products or services in exchange for a commission on sales or leads they generate.

• Search Engine Marketing (SEM):

  Utilizing strategies to increase a website's visibility in search engine results pages (SERPs) through paid advertising (PPC) and optimizing for organic search results (SEO).

• Email Marketing Campaigns:

  Creating and executing targeted email campaigns to drive engagement, conversions, and customer retention.

• Conversion Rate Optimization (CRO):

  Analyzing and optimizing various elements of a website or landing page to increase the percentage of visitors who convert into customers or take desired actions.

• Retargeting/Remarketing:

  Targeting users who have previously visited a website but haven't taken the desired action by displaying relevant ads to re-engage them and encourage conversions.

• Performance-Based Metrics:

  Setting specific Key Performance Indicators (KPIs) and goals to measure success, such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate, etc.

• A/B Testing and Optimization:

  Experimenting with different variations of ads, landing pages, or campaigns to determine the most effective approach and continuously refining strategies for better performance.

• Real-Time Reporting and Analysis:

  Providing detailed and transparent reports on campaign performance, allowing for quick adjustments and optimizations based on real-time data.