Evaluation of the overall account setup, including campaign structure, naming conventions, and ad group organization. Recommendations for improving account structure to enhance performance and manageability. Evaluation of the overall account setup, including campaign structure, naming conventions, and ad group organization. Recommendations for improving account structure to enhance performance and manageability. Examination of bidding strategies (e.g., manual, automated, target CPA/ROAS) and budget allocation across campaigns. Recommendations for optimizing bids and budget distribution to maximize ROI. Review of conversion tracking setup, ensuring accurate tracking of leads, sign-ups, purchases, etc. Analysis of attribution settings and recommendations for enhancing tracking accuracy and capturing full customer journeys. Assessment of Quality Scores across keywords, identifying areas to improve ad relevance and landing page experience. Actionable recommendations to boost Quality Scores for better ad placements and cost efficiency. Review of landing pages linked to ads, assessing relevance, load speed, and user experience. Suggestions to improve landing page performance to enhance conversions and ad effectiveness.

Summary report with prioritized recommendations based on audit findings. Clear next steps and strategic guidance to optimize the account and achieve better campaign results.