Google Ads Account Audit
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About this service
Summary
What's included
Detailed Account Analysis
Evaluation of the overall account setup, including campaign structure, naming conventions, and ad group organization. Recommendations for improving account structure to enhance performance and manageability. Evaluation of the overall account setup, including campaign structure, naming conventions, and ad group organization. Recommendations for improving account structure to enhance performance and manageability. Examination of bidding strategies (e.g., manual, automated, target CPA/ROAS) and budget allocation across campaigns. Recommendations for optimizing bids and budget distribution to maximize ROI. Review of conversion tracking setup, ensuring accurate tracking of leads, sign-ups, purchases, etc. Analysis of attribution settings and recommendations for enhancing tracking accuracy and capturing full customer journeys. Assessment of Quality Scores across keywords, identifying areas to improve ad relevance and landing page experience. Actionable recommendations to boost Quality Scores for better ad placements and cost efficiency. Review of landing pages linked to ads, assessing relevance, load speed, and user experience. Suggestions to improve landing page performance to enhance conversions and ad effectiveness.
Detailed action plan
Summary report with prioritized recommendations based on audit findings. Clear next steps and strategic guidance to optimize the account and achieve better campaign results.
Recommendations
(5.0)
Client • Dec 3, 2024
Recommended
Shreyansh was a joy to work with. He has deep knowledge of paid marketing attribution across different systems. Our team had an attribution tracking problem, and within a couple days, Shreyansh identified and fixed the problem. I'll be sure to work with him again.
Client • Nov 7, 2024
Recommended
Shreyansh is brilliant. He showed a deep knowledge of marketing principles, hence his excellent contributions towards boosting client satisfaction bringing in high demands for expertise in account management. He is a wizard with Google Ads and has incredibly tremendous work ethic. I wholeheartedly endorse his expertise in managing Google Ads, SEM campaigns and client relationships.
Skills and tools
Paid Marketing Specialist
Marketing Analytics Specialist
Google Ads
Google Analytics
Google Tag Manager
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