Logo Design & Brand Identity

Josiah S

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About this service

Summary

As a graphic designer specializing in logo design and brand identity, I create visually appealing and meaningful logos that will effectively represent brands and capture the attention of audiences.

My approach to design is simple and combines a deep dive into knowing my clients, their business, and conducting research for competition, with a sharp eye for modern, trendy, and versatile aesthetics.

I excel at tailoring designs to diverse industries and my goal is to ensure that each logo stands out and communicates a clear and consistent message in relation to a brand's identity.

Process

While a design process always remains flexible, it can be summed up with the details below:

1. Discovery Phase

Client Briefing: Meet with the client to understand their brand, target audience, and project goals. Gather information about their preferences, competitors, and vision.

Define Objectives: Create a clear set of goals for the logo, such as its intended message, style, and where it will be used.

Research: Study the client's industry, competitors, and design trends relevant to their market.

2. Design Creation

Digital Drafts: Creation of 3 digital rough draft versions for client to review.

Typography & Color Exploration: Experiment with typefaces and color palettes to align with the brand identity.

3. Client Review

Present Designs & Gather Feedback: Presentation of rough draft designs to client, that provides several options showcasing different styles, layouts, and color schemes.

Gather Feedback: Listen to the client’s input, understand their preferences and concerns, and gather information for revision.

5. Revisions

Implement Changes: Adjust the design based on specific feedback from client.

Client Involvement: Keep the client involved throughout revisions to ensure satisfaction with the progress.

6. Finalization & Delivery

Design Finalization: Polish final design of logo, ensuring it’s cohesive and visually appealing.

Prepare Deliverables: Preparation of final design for delivery. Includes export of all necessary deliverables.

Brand Guidelines (Optional): Development of a brand guide document in relation to logo design and brand identity.

Submit Files: Send all deliverables to the client, ensuring they have everything needed for implementation.

FAQs

How long will it take you to complete my project?
The time to complete a logo design project differentiates on a case by case basis. Factors will depend on your specific needs, as well as the project's complexity, or lack thereof. Typically, delivery of initial concepts are within 2–5 business days. After that, the timeline for revisions and finalization depends on how many adjustments are required. On average, an entire process may take between 1–2 weeks, from start to finish. It's crucial to communicate in the initial phase of when you'll need your project completed by. If you have a specific deadline, let me know, and I’ll do my best to accommodate!

What's included

Unique Logo Design
✨ A fresh and unique logo design from scratch, specifically tailored for you and your brand, for either business startups or an already existing company.
Deliverables
✨ Final deliverables in all common file types: -.PNG -.JPEG -.SVG -.EPS -.PDF Will include logo design in their original brand colors, black on white, and white on black variations. All deliverables will also be in both RGB and CMYK at 300dpi each.

Example projects