Your brand should look like your brand — not like a template.

I work with founders and small teams to build thoughtful visual identities that feel clear, distinctive, and true to what they’re building.

From the logo and typography to colors, patterns, and supporting visuals, I bring everything together into a cohesive system that can grow with your brand. I care about making things look good, but also about making sure there’s a reason behind the design.

My approach combines strategy with creativity. I don’t believe every brand needs to be ultra-minimal or follow the same visual trends. Instead, I focus on creating identities with personality, intention, and enough flexibility to work across different touchpoints.

Discover We start by understanding your brand, what you’re building, your audience, and the direction you want to take. This helps me understand what the identity needs to communicate before I start designing.

Explore & Refine I explore different visual directions and develop the concepts based on the strategy we establish together. From there, we refine the chosen direction through feedback and iterations until it feels right for your brand.

Build the System Once the direction is final, I turn it into a practical visual system that you can actually use. This includes the logo, typography, colors, patterns, and other supporting elements, designed to work across both digital and physical applications.

We establish the overall visual direction for your brand before building the identity. This can include moodboards, visual references, color exploration, typography, textures, and graphic elements.

The goal is to create a clear direction that gives the rest of the identity a strong and consistent foundation.

A flexible logo system designed to work across different sizes, formats, and applications.

Depending on your project, this can include:

Primary logo

Secondary logo variation

Wordmark

Icon / submark

Favicon or profile icon

Logo variations for different backgrounds

Initial design concepts and refinement

Real-world mockups to see the identity in context

Final logo files are provided in print- and digital-ready formats, including SVG, EPS, PDF, and high-resolution PNG.

A simple, practical guide that helps you and anyone working with your brand keep the visuals consistent.

This includes:

Logo usage, clear space, sizing, and incorrect usage

Primary, secondary, and accent colors

HEX, RGB, and CMYK color codes

Typography and font hierarchy

Basic usage guidelines across digital and print

Supporting visual elements and patterns, where applicable

Examples of the identity in use

The goal isn’t to create a huge rulebook. It’s to give you everything you need to confidently use and grow the identity.

If you’re building something you care about and want a visual identity that feels intentional, clear, and genuinely yours, I’d love to work with you.