Web design involves creating the visual and interactive elements of a website to deliver an engaging and user-friendly experience. It encompasses crafting layouts, selecting colors, typography, and imagery that align with a brand's identity. Web designers consider usability, accessibility, and responsiveness to ensure the site functions seamlessly across various devices. Their goal is to translate a client's objectives into an aesthetically pleasing and functional digital space that captures the essence of the brand and effectively communicates its message to visitors.