What's included

• Grid Curation

  Your Instagram grid is the first impression a new user gets when they land on your profile—you have one chance to dazzle! A grid is an immersive experience designed to captivate with 12 to 15 posts that fill a full screen, creating a cohesive and visually stunning story. Each grid is carefully curated with a harmonious color palette and diversified content types, including graphics, photography, and Pinterest-inspired visuals. It’s also strategically balanced across content pillars to ensure your brand’s full story comes to life.

• Graphic Design

  We don’t believe in cookie-cutter templates. Each graphic is meticulously tailored to your branding, ensuring your unique style shines through across all your channels. Graphics come in a variety of forms, whether it’s polished product shots, clever memes, bold text art, text overlays on lifestyle photography, or even dynamic graphic reels. Every piece is designed to elevate your content and make your brand unforgettable.

• Content Pillar Diversity

  Content Pillar Diversity involves building your social media strategy around several key themes—or "pillars"—that represent different facets of your brand. This approach ensures your content remains engaging, varied, and showcases the full depth of what you offer. For example, if you are a bar, your content pillars might include food, beverages, events, ambiance, space, lifestyle, press, and promotions. By diversifying your content across these pillars, we keep your audience interested and provide a holistic view of your brand, encouraging deeper engagement and connection.

• Engagement

  I’ll interact with your audience by responding to comments and engaging with followers in incoming DMs to build meaningful connections to foster community and boost brand loyalty.

• Hashtag Strategy

  A tailored hashtag strategy to increase discoverability and position your content in front of the right audience. This includes using a balanced mix of large, medium, and small saturation hashtags to maximize reach while ensuring your content appears in niche, relevant communities.

• Posting

  I’ll handle scheduling and posting content across your social platforms for the month, ensuring consistent activity, optimal posting times, and seamless execution of your content calendar.

• Photo Curation

  The goal is to make your content go further! By using your photoshoots tastefully and strategically, I’ll ensure your images last longer while keeping your grid fresh and engaging. I curate on-brand visuals from Pinterest that often get reshared, adding variety and flair to each grid. I also review your content library or drive to select the best photos to showcase. All you have to do is provide the content and I’ll handle the rest!

• Reels & Video Editing

  I create 6-8 second reels because they perform best, capturing and holding people’s attention within the short span they’re most engaged. I stay up-to-date on trends to ensure your brand is an early adopter and find trending audios to give your content an edge. Using CapCut, I expertly edit video clips to make them dynamic and visually captivating, ensuring each reel stands out and resonates with your audience.

• Air Table Content Calendar

  A streamlined, collaborative Airtable content calendar to give you full visibility of your posting schedule. This tool allows you to see exactly when each post is going out, provides an easy way to approve posts, share feedback, and manage content —all in one organized space.

• Caption Copywriting

  I will craft captions that align perfectly with your brand’s unique voice, forming a meaningful connection with your audience. Each caption will be written with care and originality—no ChatGPT shortcuts here! Whether your style is cute and punny or sophisticated and professional, I can adapt seamlessly to deliver captions that resonate and elevate your content.

• Stories

  I will carefully filter through every story in which your brand is tagged to identify high-quality content worth resharing. Each story will undergo a quick vetting process to ensure that the person tagging aligns with your brand’s image and values. Only the most relevant, well-crafted stories will be shared to maintain your brand’s professionalism and authenticity while engaging your audience effectively.