What's included

• 1️⃣ BRAND ANATOMY _____________________________________________________________

  This is where we analyze and deconstruct your brand's components, including its values, personality, and visual identity, to gain a deeper understanding of its essence.

• Client Portal

  Welcome to our client portal, created just for you in Notion! We are so excited to offer you a space where you can follow the exciting process of creating your dream brand. You will have the opportunity to give feedback every step of the way, ensuring that we are meeting your expectations and delivering a brand that truly represents you.

• Strategy Sessions

  Our first step is the brand clarity questionnaire - this is where we define the business, brand core, audience, competitors, positioning, and mood boards.

• 2️⃣ BRAND ACTIVATION ___________________________________________________________

  Once we have a thorough understanding of your brand through Brand Anatomy, we get creative and come up with solutions that will help you achieve your business goals.

• Creative Direction & Mood boards

  We create two comprehensive moodboards that illustrate various options for the direction of your brand identity.

• Visual Identity

  Taking into account your business goals and target audience, we create a distinctive and attention-grabbing brand identity. This includes a primary logo, secondary logo, logomark, typography, color palette, brand pattern, and photography direction. The One-concept method is used, where we present one entire visual brand identity concept based around your message, services, values, and target audience.

• Revisions

  You will have 3x revisions for designs, colour palette, and typography. 

• Guidelines

  Maintaining consistency is crucial for the success of your brand. To ensure that your new assets are being utilized correctly and consistently across all touchpoints, we provide you with a comprehensive document outlining the best practices for your assets.

• Delivery

  All assets are delivered along with post-delivery support.