Product DiscoverySofiya Stoyanovska
Building a product without a plan is like setting sail without a map.
We help you find the right idea, validate it with real users, and create a clear roadmap so your product truly solves problems and drives growth.
From understanding your audience and market to testing concepts and defining the MVP, we guide you every step of the way - turning assumptions into evidence and uncertainty into clarity.
Think of us as your co-pilot on the journey from idea → insight → impact.
What's included
Kick-off Phase
We start with a focused workshop to align on the problem, business goals, timeline, and decision-making structure.
👉 You get: problem statement, aligned goals & KPIs, decision matrix.
👉 We need: key stakeholders, top priorities, and any existing documentation.
👉 Why it matters: ensures everyone starts on the same page - reducing rework later.
Market Research
We analyze competitors, market trends, user expectations, and opportunity sizing to identify market gaps.
👉 You get: competitive matrix, opportunity map, market overview.
👉 We need: target markets, competitor examples, and any prior research.
👉 Why it matters: helps discover real opportunities instead of copying competitors.
User Research
We conduct interviews, surveys, and analytics reviews to uncover real user needs, pain points, and motivations.
👉 You get: personas, JTBD (Jobs-To-Be-Done), empathy maps, and user pain points with insights.
👉 We need: access to customer data, user lists, or analytics tools (optional).
👉 Why it matters: grounds design and product decisions in real user behavior.
Hypotheses & MVP Definition
We create testable hypotheses and define the minimal feature set needed to validate product value.
👉 You get: hypothesis statements, MVP scope, acceptance criteria, and success metrics.
👉 We need: business goals and target outcomes (e.g., sign-ups, revenue, retention).
👉 Why it matters: reduces wasted effort and accelerates learning.
User Flows & Low-Fidelity Wireframes
We design key user journeys and low-fidelity wireframes to validate structure and navigation early.
👉 You get: annotated user flows and wireframes ready for feedback.
👉 We need: input from your product or marketing team.
👉 Why it matters: validates the foundation before investing in visuals or code.
Clickable Prototype
We build a clickable prototype that feels close to the real product - ideal for early demos or usability tests.
👉 You get: interactive prototype (mobile or web) for testing and stakeholder demos.
👉 We need: brand assets or any visual direction.
👉 Why it matters: lets users and stakeholders experience the product early.
🧾 Evidence Collection
We support usability testing with target users (moderated or unmoderated) and collect both quantitative and qualitative feedback - often leveraging UserTesting.com for participant sourcing.
👉 You get: usability report with recordings, success metrics, and prioritized improvements.
👉 We need: 5–12 testers (we can recruit or use your audience).
👉 Why it matters: validates assumptions before full-scale development.
Risk Assessment
Our engineers perform a quick technical review - evaluating architecture options, integrations, security constraints, and time/cost estimates.
👉 You get: feasibility report, identified risks, rough estimates, and recommended tech stack.
👉 We need: details on existing systems/APIs and preferred technologies.
👉 Why it matters: prevents technical surprises and aligns business expectations.
Roadmap, Backlog & Next Steps
We prepare a prioritized roadmap, define epics and user stories, and outline a go-to-market plan for MVP launch.
👉 You get: prioritized backlog, 3-month roadmap, launch checklist, ROI/KPI targets, and next-hire recommendations.
👉 We need: final prioritization sign-off and budget boundaries.
👉 Why it matters: provides a clear, actionable path from idea → launch → growth.
FAQs
Product Discovery is the process of validating your idea before development. It involves understanding your users, testing concepts, and defining the most valuable features to build first.
Typically 2–6 weeks, depending on project complexity and the availability of stakeholders and users.
Key participants include the product owner, business or marketing lead, a technical representative (if needed), and ideally someone with direct customer insight.
Yes. We design clickable prototypes to test core ideas with real users and collect feedback - before any development begins.
No process can guarantee success, but Product Discovery dramatically reduces risk by validating ideas early and ensuring you invest in features users truly need.
You’ll receive a validated concept, user insights, MVP definition, clickable prototype, risk assessment, and a clear development roadmap.
Absolutely. We provide data-backed insights, prototypes, and clear evidence to help you communicate your product’s value and potential with confidence.
Sofiya's other services
Starting at$2,200
Duration2 weeks
Tags
Node.js
Python
React
React Native
Business Analyst
Software Consultant
CTO
Service provided by
Sofiya Stoyanovska Vienna, Austria
- 2
- Followers
Product DiscoverySofiya Stoyanovska
Starting at$2,200
Duration2 weeks
Tags
Node.js
Python
React
React Native
Business Analyst
Software Consultant
CTO
Building a product without a plan is like setting sail without a map.
We help you find the right idea, validate it with real users, and create a clear roadmap so your product truly solves problems and drives growth.
From understanding your audience and market to testing concepts and defining the MVP, we guide you every step of the way - turning assumptions into evidence and uncertainty into clarity.
Think of us as your co-pilot on the journey from idea → insight → impact.
What's included
Kick-off Phase
We start with a focused workshop to align on the problem, business goals, timeline, and decision-making structure.
👉 You get: problem statement, aligned goals & KPIs, decision matrix.
👉 We need: key stakeholders, top priorities, and any existing documentation.
👉 Why it matters: ensures everyone starts on the same page - reducing rework later.
Market Research
We analyze competitors, market trends, user expectations, and opportunity sizing to identify market gaps.
👉 You get: competitive matrix, opportunity map, market overview.
👉 We need: target markets, competitor examples, and any prior research.
👉 Why it matters: helps discover real opportunities instead of copying competitors.
User Research
We conduct interviews, surveys, and analytics reviews to uncover real user needs, pain points, and motivations.
👉 You get: personas, JTBD (Jobs-To-Be-Done), empathy maps, and user pain points with insights.
👉 We need: access to customer data, user lists, or analytics tools (optional).
👉 Why it matters: grounds design and product decisions in real user behavior.
Hypotheses & MVP Definition
We create testable hypotheses and define the minimal feature set needed to validate product value.
👉 You get: hypothesis statements, MVP scope, acceptance criteria, and success metrics.
👉 We need: business goals and target outcomes (e.g., sign-ups, revenue, retention).
👉 Why it matters: reduces wasted effort and accelerates learning.
User Flows & Low-Fidelity Wireframes
We design key user journeys and low-fidelity wireframes to validate structure and navigation early.
👉 You get: annotated user flows and wireframes ready for feedback.
👉 We need: input from your product or marketing team.
👉 Why it matters: validates the foundation before investing in visuals or code.
Clickable Prototype
We build a clickable prototype that feels close to the real product - ideal for early demos or usability tests.
👉 You get: interactive prototype (mobile or web) for testing and stakeholder demos.
👉 We need: brand assets or any visual direction.
👉 Why it matters: lets users and stakeholders experience the product early.
🧾 Evidence Collection
We support usability testing with target users (moderated or unmoderated) and collect both quantitative and qualitative feedback - often leveraging UserTesting.com for participant sourcing.
👉 You get: usability report with recordings, success metrics, and prioritized improvements.
👉 We need: 5–12 testers (we can recruit or use your audience).
👉 Why it matters: validates assumptions before full-scale development.
Risk Assessment
Our engineers perform a quick technical review - evaluating architecture options, integrations, security constraints, and time/cost estimates.
👉 You get: feasibility report, identified risks, rough estimates, and recommended tech stack.
👉 We need: details on existing systems/APIs and preferred technologies.
👉 Why it matters: prevents technical surprises and aligns business expectations.
Roadmap, Backlog & Next Steps
We prepare a prioritized roadmap, define epics and user stories, and outline a go-to-market plan for MVP launch.
👉 You get: prioritized backlog, 3-month roadmap, launch checklist, ROI/KPI targets, and next-hire recommendations.
👉 We need: final prioritization sign-off and budget boundaries.
👉 Why it matters: provides a clear, actionable path from idea → launch → growth.
FAQs
Product Discovery is the process of validating your idea before development. It involves understanding your users, testing concepts, and defining the most valuable features to build first.
Typically 2–6 weeks, depending on project complexity and the availability of stakeholders and users.
Key participants include the product owner, business or marketing lead, a technical representative (if needed), and ideally someone with direct customer insight.
Yes. We design clickable prototypes to test core ideas with real users and collect feedback - before any development begins.
No process can guarantee success, but Product Discovery dramatically reduces risk by validating ideas early and ensuring you invest in features users truly need.
You’ll receive a validated concept, user insights, MVP definition, clickable prototype, risk assessment, and a clear development roadmap.
Absolutely. We provide data-backed insights, prototypes, and clear evidence to help you communicate your product’s value and potential with confidence.
Sofiya's other services
$2,200