For whom: you want to see the full picture of your market and determine your place in it, learn trends, as well as strategies and tactics of your competitors.
For what purposes: decision-making, strategy development.
What will be included in the work:
• collecting data on all significant market players, their assessment
• searching for fresh information and forecasts from experts in your market
• assessing marketing, business models, strategies and tactics of your competitors
• list of insights