For whom: you want to see the full picture of your market and determine your place in it, learn trends, as well as strategies and tactics of your competitors. For what purposes: decision-making, strategy development. What will be included in the work:  • collecting data on all significant market players, their assessment  • searching for fresh information and forecasts from experts in your market  • ​​assessing marketing, business models, strategies and tactics of your competitors  • list of insights