Brand Designer

Victoria Valdez

(0)

Starting at

1,200

About this service

Summary

My goal in working with companies and the people behind them is to help them create a brand that conveys information more exciting and empathetic way. Branding includes the logo, typography, color palette, auxillary graphics (such as stamps, illustrations, type arrangements, etc.), some text based on the vision of the business, and the look and feel of it all when applied to collateral materials such as packaging, business cards, etc. All of this is the basis for you to have the necessary tools to apply to your brand without losing uniformity and brand recognition with your customer.

What's included

P01. Copy and Moodboards
Here, the tone of voice for the brand is born, and defines its personality through copies and texts that will help us later on for the auxiliary graphics. Here are also the mood board proposals, with two possible paths for the brand where we choose one to go in that direction.
P02. Graphic Proposal
Based on the direction chosen: Color Palette Typefaces Typeface Hierarchy Logo (Wordmark, Isotype, Imagotype) Auxiliary Graphics (Illustrations, Icons, etc...) Photography Treatment Digital Look&Feel Physical Look&Feel
P03.
Once the direction is approved, we move on to this stage where the Brand Package is delivered, which includes: Logo (JPG, PNG, Editable) Typography Auxiliary Graphics (JPG, PNG, Editable) Color Palette Brandbook Collaterals (Brand collaterals include Business Cards, Social Assets for IG, FB, and Twitter, and Email Signatures).

Duration

20 week days

Skills and tools

Brand Designer

Illustrator