What's included

• User Personas & Stories

  You will receive at least three user personas for your product as well as user stories. This phase involves diving deeper into the "why" a user may use this product. During the research process User personas that include user stories will be created.

• Flow Map

  After discussing the needs of the application, I will create a flow map. Creating a flow map of the entire product before wire-framing is essential to understand all of the features that will need to be designed. This also allows stakeholders to understand how the product will flow and allows for more ideation before getting into the wireframe phase.

• Wireframes (Ux Design)

  Low to Mid fidelity wireframes will be created for each screen outlined in the flow map. Functionality is imperative to a successful product design. These wireframes can be prototyped in some cases if necessary.

• App Style Guide (Ui Kit / Design System)

  This deliverable will be assessed based on client needs. If a brand is established already then I will use the elements of the brand to help inform the visual design of the product. If app branding is required then I am more than happy to assist in the creation! A Ui kit or Design System can be used in the future in order to quickly scale a product or app as your design team or application features grow. (Please note: A Ui Kit/Style Guide is usually minimal compared to a fully built-out Design System. The needs of your product at its current stage will help me asses which may be best.)

• Visual Design Mockups (Ui Design)

  After the wireframes and style guide are approved by stakeholders, we get to get into the visual design (one of my favorite parts). You will receive pixel-perfect Ui designs for each screen laid out in the flow map/wireframe.

• Clickable Prototype

  Once the app features have been designed, I prototype them in order to test the flow of the app or feature. Prototypes are also a great way to present to stakeholders and investors. I may also meet with development teams during this stage to discuss functionality, troubleshoot any potential issues and help them to understand their future workload/tasks. Prototypes can also be used in early user tests.