Art Direction

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About this service

Summary

Before we'd dive into the campaign and concept, I would need a scope of deliverables, timing & budget. From then, we can work on ideation and creation!

What's included

  • Concept

    After being briefed on the goals and product we're creating for, I will provide conceptual ideas for the campaign to be approved and executed upon.

  • Moodboard

    Depending on the deliverables, I will create inital moodboards & visual references to pitch. ​​​​​​​This can cover anything from the set design, props, to giving styling direction, camera usage, model casting, etc.

  • Storyboard

    Once the concept is aligned on, and we're creating a video for example, I'll be able to stoaryboard the shoot schedule, the locations, the shots the photographer/videographer will shoot, and more.

  • Graphic Design

    Alongside the concept, I can provide the graphics for the rollout. This can include anything from logos, patterns, packaging, prints and more.

  • Post Production

    With the deliverables, I can cut/edit and footage or video that's produced.


Skills and tools

Art Director
Content Creator
Creative Director
Adobe InDesign
Adobe Photoshop

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