Optimizing your GMB profile ensures accurate information is displayed to potential customers, improves your chances of appearing in local search results, and enhances your business's credibility through positive reviews and regular updates.

Strategies include completing all business information fields, selecting appropriate categories, adding high-quality images, encouraging and responding to customer reviews, posting regular updates, and utilizing attributes and services relevant to your business.

While some improvements, like increased profile completeness, can have immediate effects, significant changes in local search rankings and customer engagement typically take a few weeks to a few months, depending on competition and ongoing optimization efforts.