What's included

• Mood Board

  This acts as a blueprint for your brand's visual identity, it will help you to clarify and communicate your brand's identity and aesthetic.

• Colour Palette

  Having set brand colours will ensure that there is consistency throughout things such as your social media and marketing material.

• Primary Logo

  This will be the face of your company, and will be used most frequently across various platforms and materials.

• Secondary Logo Variants

  These can include stacked, horizontal or vertical versions as well as a simplified version of the logo. The Secondary Logo variants are usually used for smaller applications or social media.

• Font Pairings

  A list of the typefaces used, sizes, and how/when they should be used.

• Revisions/Concepts

  2 concepts with 2 rounds of revisions on the chosen concept.