Brand Identity for Startups & FoundersMuaaz Saeed
Here's what I do: I take brands from "we have a name" to "we have a full identity."
Logo with all the variations. Colors locked in for screen and print. Fonts that pair well. Templates for the stuff you'll use every day. And a brand book that explains everything clearly, so six months from now you're not wondering why the logo looks weird on a dark background.
I've seen too many brands fall apart because nobody knew how to apply the identity consistently. That's why I build systems, not just assets. Everything connects. Everything has rules. Everything makes sense.
No generic templates. No "here's your logo, good luck" energy. Just a brand that works.
What's included
Primary logo + variations
Your logo's whole squad — horizontal, stacked, icon-only. Whether it's a billboard or a tiny favicon, you're covered. No awkward cropping ever again.
Color palette
Your brand's signature colors, locked in. Primary, secondary, accents — all with HEX, RGB, and CMYK codes so nothing ever looks "slightly off."
Typography system
Fonts that actually vibe together. Headings, body text, the works — plus rules so you never accidentally use Comic Sans in a pitch deck.
Logo clear space & minimum size rules
Your logo needs personal space. These rules make sure it's never squished, crowded, or shrunk into oblivion.
Letterhead & envelope templates
Yes, people still send letters. Now yours will look way better than theirs.
Email signature design
That little section at the bottom of your emails? Now it's doing marketing for you. Clean, clickable, memorable.
Presentation template
Slides that don't make people zone out. Your brand, your colors, your fonts — minus the death-by-bullet-points energy.
Brand voice & tone guidelines
How your brand talks. Friendly? Bold? A little cheeky? This keeps every caption, email, and headline sounding like you — not a robot.
Do's and don'ts for logo usage
A visual cheat sheet so no one ever stretches, squishes, or puts your logo on a clashing background. We've all seen those crimes.
Icon style guidelines
Icons that actually match your brand instead of looking like they were pulled from five different websites.
FAQs
Everything you need to look consistent and professional. Logo variations, color palette, typography, templates for socials and business cards, plus a brand book so you (or your team) never have to guess how to use any of it.
Typically 1 to 2 weeks depending on the scope. I'll give you a clear timeline before we kick off so there's no surprises.
No problem. I can design your logo from scratch as part of the brand kit. We'll start with concepts and refine until it feels right.
I want you to love the final result, so we'll keep refining until it clicks.
Yes. You'll get editable files for things like business cards, presentations, and social templates so you can update them yourself down the line.
A quick chat or questionnaire about your business, your vibe, any inspiration you have, and where you want to take your brand. The more I know, the better the outcome.
I'm always happy to create add-ons. We can discuss additional templates, packaging, merch designs, whatever you need as your brand grows.
I obsess over details and actually care that your brand makes sense as a system, not just a pretty logo. You'll walk away with something you can use confidently for years.
Muaaz's other services
Starting at$2,200
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Muaaz Saeed proLahore, Pakistan
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- Rating
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- Followers
Brand Identity for Startups & FoundersMuaaz Saeed
Starting at$2,200
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Here's what I do: I take brands from "we have a name" to "we have a full identity."
Logo with all the variations. Colors locked in for screen and print. Fonts that pair well. Templates for the stuff you'll use every day. And a brand book that explains everything clearly, so six months from now you're not wondering why the logo looks weird on a dark background.
I've seen too many brands fall apart because nobody knew how to apply the identity consistently. That's why I build systems, not just assets. Everything connects. Everything has rules. Everything makes sense.
No generic templates. No "here's your logo, good luck" energy. Just a brand that works.
What's included
Primary logo + variations
Your logo's whole squad — horizontal, stacked, icon-only. Whether it's a billboard or a tiny favicon, you're covered. No awkward cropping ever again.
Color palette
Your brand's signature colors, locked in. Primary, secondary, accents — all with HEX, RGB, and CMYK codes so nothing ever looks "slightly off."
Typography system
Fonts that actually vibe together. Headings, body text, the works — plus rules so you never accidentally use Comic Sans in a pitch deck.
Logo clear space & minimum size rules
Your logo needs personal space. These rules make sure it's never squished, crowded, or shrunk into oblivion.
Letterhead & envelope templates
Yes, people still send letters. Now yours will look way better than theirs.
Email signature design
That little section at the bottom of your emails? Now it's doing marketing for you. Clean, clickable, memorable.
Presentation template
Slides that don't make people zone out. Your brand, your colors, your fonts — minus the death-by-bullet-points energy.
Brand voice & tone guidelines
How your brand talks. Friendly? Bold? A little cheeky? This keeps every caption, email, and headline sounding like you — not a robot.
Do's and don'ts for logo usage
A visual cheat sheet so no one ever stretches, squishes, or puts your logo on a clashing background. We've all seen those crimes.
Icon style guidelines
Icons that actually match your brand instead of looking like they were pulled from five different websites.
FAQs
Everything you need to look consistent and professional. Logo variations, color palette, typography, templates for socials and business cards, plus a brand book so you (or your team) never have to guess how to use any of it.
Typically 1 to 2 weeks depending on the scope. I'll give you a clear timeline before we kick off so there's no surprises.
No problem. I can design your logo from scratch as part of the brand kit. We'll start with concepts and refine until it feels right.
I want you to love the final result, so we'll keep refining until it clicks.
Yes. You'll get editable files for things like business cards, presentations, and social templates so you can update them yourself down the line.
A quick chat or questionnaire about your business, your vibe, any inspiration you have, and where you want to take your brand. The more I know, the better the outcome.
I'm always happy to create add-ons. We can discuss additional templates, packaging, merch designs, whatever you need as your brand grows.
I obsess over details and actually care that your brand makes sense as a system, not just a pretty logo. You'll walk away with something you can use confidently for years.
Muaaz's other services
$2,200