What's included

• Logo

  Wordmark font logo or simple icon logo; high res PNG + SVG formats

• Colour Palette

  Palette of 4-6 swatches with HEX, CMYK, and RGB codes

• Typography

  Type treatment for headlines, subheads, and body copy usage

• Brand Mood Board

  An image collage of photos, graphics, and illustrations showcasing the brand vibes

• Brand Guidelines Book and Style System

  → Logo Usage Guidelines → Expanded Sequential Colour Palette with Accessibility Guidelines → Expanded Typography applications (such as UI buttons, social media, signage, etc.) → Photography Style Guidelines + Examples → Favicon (Web Tab icon) → Social Media logomark set → Visual Theme: a collection of other visual elements such as shapes, patterns, and textures → Realistic mock-up set focused on 3 touchpoints relevant to you (e.g. webpage, social media posts, merch items, presentation cover or deck slide, etc.)