A content outline will include the the length of the video, the type of video that will be made (voice over, unboxing, review, how to video), the materials that will be used in the video/photo, and any other ideas that the brand wants to include for the project (Scripts, texts, etc). The outline will make sure that I have a complete understanding of what the brand wants for their content and that the ideas that I have match the aesthetic of the brand.

The Draft Deliverable will have the edited videos and images and this is where the brand can provide me with any feedback and suggestions for the content. The brand can also inform me of any changes they would want me to make to the content, whether to include or remove footage, or retake photos. The brand will create a list of what changes and additions they would want me to make to the content.

The Revised Draft Deliverable consists of a revised version of the content which includes all the feedback and suggestions the brand provided. If the brand is satisfied with the revised draft then the fourth deliverable is not needed, but if the brand has any more suggestions to make their content look better or match their aesthetic better, the brand will create another list of any remaining changes they would want for their content.

The Polished Content Deliverable is the final deliverable where the content is completed and has all the necessary changes made. The brand will now be able to use this content for marketing.