The Essentials

Starting at

$

2,400

About this service

Summary

Foundation to launch with confidence and consistency perfect for startups or solo founders needing a professional, cohesive identity. This package transforms you from looking like a startup to competing confidently with established businesses. You'll have the professional foundation needed to justify premium pricing and attract clients who value quality.

What's included

  • Creative Direction

    A presentation covering your brand values, messaging, ideal client insights, competitor analysis, and visual direction for your brand.

  • Visual Identity

    Logo suite including your primary logo and secondary logo/submark (1 concept with 2 rounds of refinements). Professional versatility that works beautifully everywhere while maintaining instant brand recognition.

  • Colour Palette & Typography System

    Four carefully selected brand colours with codes (CMYK + HEX) for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.

  • Brand Guidelines

    Essential usage rules for your logos, colours, and typography - everything you need to use your brand correctly and confidently. You'll always know the right way to use your brand elements to maintain that premium, professional look.


Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Industries

Fitness & Wellness
Beauty
Healthcare