Foundation to launch with confidence and consistency perfect for startups or solo founders needing a professional, cohesive identity. This package transforms you from looking like a startup to competing confidently with established businesses. You'll have the professional foundation needed to justify premium pricing and attract clients who value quality.
What's included
Creative Direction
A presentation covering your brand values, messaging, ideal client insights, competitor analysis, and visual direction for your brand.
Visual Identity
Logo suite including your primary logo and secondary logo/submark (1 concept with 2 rounds of refinements). Professional versatility that works beautifully everywhere while maintaining instant brand recognition.
Colour Palette & Typography System
Four carefully selected brand colours with codes (CMYK + HEX) for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.
Brand Guidelines
Essential usage rules for your logos, colours, and typography - everything you need to use your brand correctly and confidently. You'll always know the right way to use your brand elements to maintain that premium, professional look.
Foundation to launch with confidence and consistency perfect for startups or solo founders needing a professional, cohesive identity. This package transforms you from looking like a startup to competing confidently with established businesses. You'll have the professional foundation needed to justify premium pricing and attract clients who value quality.
What's included
Creative Direction
A presentation covering your brand values, messaging, ideal client insights, competitor analysis, and visual direction for your brand.
Visual Identity
Logo suite including your primary logo and secondary logo/submark (1 concept with 2 rounds of refinements). Professional versatility that works beautifully everywhere while maintaining instant brand recognition.
Colour Palette & Typography System
Four carefully selected brand colours with codes (CMYK + HEX) for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.
Brand Guidelines
Essential usage rules for your logos, colours, and typography - everything you need to use your brand correctly and confidently. You'll always know the right way to use your brand elements to maintain that premium, professional look.