UX & Branding for companies that want to scaleHellen Leal
EN
I design digital products and brands with a business-first mindset.
By combining UX, product strategy and branding, I help companies gain clarity, scale faster and build authority.
No decoration — just design that works.
PT
Eu projeto produtos e marcas digitais com uma mentalidade voltada para os negócios.
Ao combinar UX, estratégia de produto e branding, ajudo empresas a obter clareza, escalar mais rapidamente e construir autoridade.
Sem enfeites — apenas design que funciona.
What's included
Strategic Discovery & Alignment
Deep analysis of the business, product goals and target users to align design decisions with growth, positioning and scalability.
UX & Product Strategy
Clear definition of user flows, information architecture and experience principles focused on usability, clarity and conversion.
Brand Positioning & Visual Direction
Creation of a strong visual and brand direction aligned with the product strategy, ensuring consistency, differentiation and authority.
High-Fidelity Design (Figma)
High-fidelity screens and components designed for real use, following UX best practices and ready for development handoff.
Design System / UI Guidelines
Structured design system or UI guidelines to ensure consistency, scalability and faster future iterations.
Handoff & Documentation
Organized files, annotations and documentation to ensure smooth collaboration with developers and stakeholders.
FAQs
Companies and founders who value strategy, clarity and long-term growth. I work best with teams building or scaling digital products.
I start with strategy and UX, then translate decisions into strong visual systems. Design is a consequence, not the starting point.
Yes. I work fully remotely and collaborate with teams worldwide using clear processes and structured handoffs.
Starting at$4,000
Duration6 weeks
Service provided by
Hellen Leal State of Santa Catarina, Brazil
- 3
- Followers
UX & Branding for companies that want to scaleHellen Leal
EN
I design digital products and brands with a business-first mindset.
By combining UX, product strategy and branding, I help companies gain clarity, scale faster and build authority.
No decoration — just design that works.
PT
Eu projeto produtos e marcas digitais com uma mentalidade voltada para os negócios.
Ao combinar UX, estratégia de produto e branding, ajudo empresas a obter clareza, escalar mais rapidamente e construir autoridade.
Sem enfeites — apenas design que funciona.
What's included
Strategic Discovery & Alignment
Deep analysis of the business, product goals and target users to align design decisions with growth, positioning and scalability.
UX & Product Strategy
Clear definition of user flows, information architecture and experience principles focused on usability, clarity and conversion.
Brand Positioning & Visual Direction
Creation of a strong visual and brand direction aligned with the product strategy, ensuring consistency, differentiation and authority.
High-Fidelity Design (Figma)
High-fidelity screens and components designed for real use, following UX best practices and ready for development handoff.
Design System / UI Guidelines
Structured design system or UI guidelines to ensure consistency, scalability and faster future iterations.
Handoff & Documentation
Organized files, annotations and documentation to ensure smooth collaboration with developers and stakeholders.
FAQs
Companies and founders who value strategy, clarity and long-term growth. I work best with teams building or scaling digital products.
I start with strategy and UX, then translate decisions into strong visual systems. Design is a consequence, not the starting point.
Yes. I work fully remotely and collaborate with teams worldwide using clear processes and structured handoffs.
$4,000