Summary

Process

FAQs

• Describe a time when you had to make a difficult design decision and how you approached it.

  Starting a new project can be challenging as it is when key short-term and long-term decisions are made. One of the most critical but also risky moments is building its foundation. It is important to have well-ranked priorities, as the path that ensures the most efficiency in the long run is often the most difficult and time-consuming. For instance, at Beauty Date, I advocated for developing a native app right from the start. This was not a standard practice at the time, but it proved to be a vital factor for long-term success. By making this decision early on, we ensured better use of resources, time, and labor.

• How do you ensure that your product designs are user-friendly?

  This can be subjective, since user-friendliness can vary from user to user. Therefore, it is important to have a wide range of users testing the designs, and to have a user-centered approach to ensure that the design is tailored to the target audience. This is a process of ongoing iteration and reassessment.

• This can be subjective, since user-friendliness can vary from user to user. Therefore, it is important to have a wide range of users testing the designs, and to have a user-centered approach to ensure that the design is tailored to the target audience. This is a process of ongoing iteration and reassessment.

  I act as a bridge between the team and the stakeholders, ensuring the design is aligned with the product strategy. After collaborating with the product manager to better understand the project's goals and requirements, I work with the design team to develop people-centered designs. Being able to understand the stakeholders' expectations, the users' needs, and incorporating the team's feedback are all key aspects of the design process. After developing clear prototypes and defining all details of interaction, I work with the engineers to provide them with the necessary assets and guidance for implementation

• How do you balance the needs of the business with the needs of the user in your design work?

  I prioritize user-centered designs as they ultimately drive business success. With that in mind, I test and validate solutions that support the business goals, such as increasing conversion rates and reducing customer churn. I also find important to ensure long-term sustainability through a process of continuous improvement.

• How do you approach A/B testing and data-driven design?

  Primarily, knowing when to implement A/B testing or data-driven design is key to guarantee a project's flow and long-term performance. Implementing data-driven design too early in the development process can be detrimental and delay progress. Instead, early development stages should prioritize bolder changes to improve architecture and achieve greater breakthroughs. Then, A/B testing and data can be used during later stages of refinement to optimize and improve the design. In addition to being more cost-effective to the business, this approach is also a better use of resources.

• What is the newest thing you have learned that has improved your design work?

  Since 2020, I've been exploring 3D tools that are designer-friendly, such as Adobe Dimension and Spline. This has given me more control and expanded my options when creating assets for my projects. In 2022, I also started exploring Framer, a flexible tool that will enhance my workflow and enable me to make faster and more efficient deliveries. With modular architecture, Framer is accessible to React framework, and is able to both import and export any component created within it. I also recently gained access to the Hydrogen framework from Shopify Plus. In addition to upgrading my stack, it also offers APIs that will help me build mobile-first applications in the near future.