Brand Identity Design
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About this service
Summary
Parallel Lab crafts distinctive brand identities that go beyond aesthetics—we build visual systems that tell stories, evoke emotions, and create lasting impressions. Through a fusion of experimental design and strategic thinking, we develop brands that stand out in competitive markets while staying true to their core essence.
Process
Discovery & Strategy – We dive into your brand’s vision, audience, and competitive landscape.
Moodboarding & Concept Development – We explore styles, colors, and typography to define the brand’s direction.
Logo & Visual System Design – We craft a unique logo and complementary design elements.
Brand Guidelines & Assets – We create a comprehensive brand book with usage rules, colors, fonts, and applications.
Collateral & Final Deliverables – We design business cards, social templates, and any additional brand materials.
Handoff & Support – We package all assets and provide guidance for brand consistency.
What's included
What are included
Logo design (primary + variations) Custom typography & color palette Visual system (patterns, textures, or iconography) Motion identity concept (animated logo, brand reveal, etc.) Brand guidelines document (PDF & Figma) 1–2 mockups for real-world application (packaging, social, merch, etc.) 2 rounds of revisions
Skills and tools
Brand Designer
Illustrator
Logo Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Affinity Designer
Figma