Brand Identity Design
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About this service
Summary
Process
What's included
What are included
Logo design (primary + variations) Custom typography & color palette Visual system (patterns, textures, or iconography) Motion identity concept (animated logo, brand reveal, etc.) Brand guidelines document (PDF & Figma) 1–2 mockups for real-world application (packaging, social, merch, etc.) 2 rounds of revisions
Recommendations
(5.0)
Recommended
Working with Parallel Lab was a really great experience. The team is creative, friendly, and very intentional about their work. They took ideas and turned them into something even better than I expected. I liked how easy it was to work with them. They listened, paid attention to details, and made the whole process smooth and fun. If you need a team that understands your vision and knows how to bring it to life in a clean and creative way, Parallel Lab is a great choice.
Recommended
Parallel Lab has talent — no question. The design quality is sharp, and when they hit, they really hit. But consistency? That’s where things slip. Timelines stretch, communication wobbles, and the bold, experimental energy they promise isn’t always delivered end-to-end. They’ve got the raw firepower to be world-class, but right now, they’re still finding their rhythm.
Recommended
Working with Parallel Lab has been one of the most rewarding parts of my business career, honestly. They’re not just creative...they are thoughtful, intentional, and genuinely invested in making only things that matter. We have collaborated on several projects, and every collaboration has felt like a true partnership, always leading to genuinely amazing results. It is rare to find a team that is this dialed in, both creatively and humanly.
Recommended
Parallel Lab is an exceptional studio to collaborate with. Parallel Lab exceeded my expectations with their exceptional creativity, innovative thinking, and dedication. Compared to other studios I've worked with; Parallel Lab's approach was refreshingly distinctive and effective. I wholeheartedly recommend them to anyone seeking a talented and forward-thinking partner for their next project.
Skills and tools
Brand Designer
Illustrator
Logo Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Affinity Designer
Figma