Brand Identity Design

Contact for pricing

About this service

Summary

Parallel Lab crafts distinctive brand identities that go beyond aesthetics—we build visual systems that tell stories, evoke emotions, and create lasting impressions. Through a fusion of experimental design and strategic thinking, we develop brands that stand out in competitive markets while staying true to their core essence.

Process

Discovery & Strategy – We dive into your brand’s vision, audience, and competitive landscape.
Moodboarding & Concept Development – We explore styles, colors, and typography to define the brand’s direction.
Logo & Visual System Design – We craft a unique logo and complementary design elements.
Brand Guidelines & Assets – We create a comprehensive brand book with usage rules, colors, fonts, and applications.
Collateral & Final Deliverables – We design business cards, social templates, and any additional brand materials.
Handoff & Support – We package all assets and provide guidance for brand consistency.

What's included

  • What are included

    Logo design (primary + variations) Custom typography & color palette Visual system (patterns, textures, or iconography) Motion identity concept (animated logo, brand reveal, etc.) Brand guidelines document (PDF & Figma) 1–2 mockups for real-world application (packaging, social, merch, etc.) 2 rounds of revisions

Recommendations

(5.0)

Working with Parallel Lab was a really great experience. The team is creative, friendly, and very intentional about their work. They took ideas and turned them into something even better than I expected. I liked how easy it was to work with them. They listened, paid attention to details, and made the whole process smooth and fun. If you need a team that understands your vision and knows how to bring it to life in a clean and creative way, Parallel Lab is a great choice.

Frame 56

Client • Apr 30, 2025

Parallel Lab has talent — no question. The design quality is sharp, and when they hit, they really hit. But consistency? That’s where things slip. Timelines stretch, communication wobbles, and the bold, experimental energy they promise isn’t always delivered end-to-end. They’ve got the raw firepower to be world-class, but right now, they’re still finding their rhythm.

Stanley theCoder

Client • Apr 25, 2025

Working with Parallel Lab has been one of the most rewarding parts of my business career, honestly. They’re not just creative...they are thoughtful, intentional, and genuinely invested in making only things that matter. We have collaborated on several projects, and every collaboration has felt like a true partnership, always leading to genuinely amazing results. It is rare to find a team that is this dialed in, both creatively and humanly.

Olamide Akoja

Client • Mar 23, 2025

Parallel Lab is an exceptional studio to collaborate with. Parallel Lab exceeded my expectations with their exceptional creativity, innovative thinking, and dedication. Compared to other studios I've worked with; Parallel Lab's approach was refreshingly distinctive and effective. I wholeheartedly recommend them to anyone seeking a talented and forward-thinking partner for their next project.


Skills and tools

Brand Designer

Illustrator

Logo Designer

Adobe After Effects

Adobe After Effects

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Affinity Designer

Affinity Designer

Figma

Figma