I work with letters in a rather unconventional manner where I set out to provide as much personality and expression I can provide to them to truly be set apart for the cookie cutter visual content that it out there. I play with compositions and colours to truly bring a voice to brands and make them feel as fun and approachable as they can be. I have created a framework that will make your communication to me easier so that I can understand your vision the best way possible.

I start by positioning the brief within certain parameters I have created for myself with respect to the process of creating lettering.

2. Through feedback sessions and sketching thumbnails, I try to understand the client's vision as clearly as possible. You will be introduced to my framework of how to determine what visual language would work best for you

3. I then provide with 4-5 different directions to take, that one can choose from or even merge the ideas to form a totally new direction

4. After this, when we decide on the final direction and look and feel of the outcome, I start to flesh out the details and make 2 digital options - one with colour and one without for you to see how it works

5. I then move on to finalising the design, refining it and then providing you with constant clear communication thought out the process.