Défense team will work on your project from Monday to Friday, ensuring a consistent and professional workflow at every stage. Our agency is powered by a team of highly skilled marketers and creative strategists who specialize in developing unique, memorable, and business successful brand names and slogans. What sets us apart is that we don’t just generate names - we build identities that sell. Our naming solutions have helped businesses turn unnoticed products into top-sellers and strengthened entire brands from scratch. We know how to combine creativity with market logic to make your name stand out and resonate with your audience.

Project briefing We will chat to understand your business, goals, audience, and preferences. If needed, we will assist you in filling it out.

Initial idea generation Our creative team will develop an internal list of 15–20 name options based on the brief and your requirements.

Evaluation and refinement Each name will be carefully evaluated using marketing, phonetic, linguistic, and semantic criteria to ensure relevance, memorability, and appeal to your target audience.

Preliminary availability check We will check the short-listed name options for potential trademark availability and general use in your country to avoid legal risks and conflicts.

Shortlist presentation You will receive a shortlist of 10 recommended names (or slogans), each explained. We will present the rationale behind each option and it will be your opportunity to use revisions.

Full Legal Check Once you choose the final name, we can assist you in arranging a full, official trademark search and registration in your country of business.