What's included

• Social media audit

  🔸 I'll review your social account and identify gaps/weaknesses that we should close to improve your profile

• Competitor research

  🔸 Regularly review your direct and indirect competitors to understand what's working in the market and how we can leverage your USP to stand out 🔸 I'll also deliver a document that clearly outlines everything based on a SWOT analysis

• Bespoke social strategy

  🔸 I'll design a social media strategy from scratch and help you operationalize it with templates and workflows (including repurposing opportunities)

• Briefs for writers + designers

  🔸 I'll create content briefs for your writers and designers so that they can execute the strategy. In turn, I'll also review their work to ensure it's on brand and accurate.

• Social media post scheduling

  🔸 I'll review the content, conduct hashtag research and post it using your preferred social media tool. If you don't have one, I'll recommend one so that it becomes easy to do this process regularly.

• Social media reporting

  🔸 I'll create a dashboard and monthly report that distills important KPIs (based on your strategy) and the content's performance 🔸 We'll review this regularly and it'll differ based on the campaigns you're running

• Biweekly syncs

  🔸 We can meet twice a month to review the strategy, briefs and content and discuss its performance too

• Social media copywriting (End to end package only)

  🔸 I'll write and design your posts based on existing brand guidelines and industry requirements to ensure it entices your ICP

• Community management (End to end package only)

  🔸 I'll engage with your audience and manage your accounts for 5 days a week at agreed timings