1. Content Strategy Document
Purpose: Outlines the goals, audience personas, topics, and tone.
Deliverables:
Content goals (SEO, engagement, conversion, etc.)
Audience profiles
Content pillars and themes
Content calendar
2. Content Outline or Blueprint
Purpose: Provides the structure for each piece of content.
Deliverables:
Headline and subheadings
Key points to cover (based on research and SEO)
Target keywords
Desired call-to-action (CTA)
3. Content Assets (Written, Visual, or Video)
Purpose: The actual creation of the content pieces.
Deliverables:
Blog posts/articles
Landing pages
Social media posts
Infographics
Videos or podcasts
Ebooks or whitepapers
4. SEO Optimization
Purpose: Ensure content ranks well in search engines.
Deliverables:
Keyword research report
On-page SEO (titles, meta descriptions, alt text, etc.)