What's included

• Core Brand Assets

  Primary Logo (in multiple formats: AI, SVG, PNG, JPG, PDF) Secondary Logo / Logo Variations Favicon / Icon Design

• Brand Typography

  Font selections (with usage guidelines) Web-safe and print font pairings (with download links or licenses)

• Color Palette

  Primary & secondary color codes (HEX, RGB, CMYK, Pantone if needed) Color usage rules (backgrounds, accents, etc.)

• Visual Identity Elements

  Brand patterns, textures, or shapes (if part of the system) Style of imagery or illustrations (if applicable)

• Brand Guidelines Document (PDF or online link)

  Logo usage rules (spacing, do's and don’ts) Typography hierarchy Color applications Brand tone & mood (optional but adds value) Visual examples/mockups

• Extra (Paid)

  Social media templates (editable files for IG, LinkedIn, etc.) Business card or stationery mockup Mockups showing the brand in real-world use (website, app, packaging, etc.) Mini Brand Strategy summary (your rationale for choices)