Digital Marketing

Vasko Davkov

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About this service

Summary

Digital Marketing Strategy Development: You work closely with clients to understand their business goals, target audience, and competitive landscape. Based on this information, you develop a comprehensive digital marketing strategy that outlines the most effective channels and tactics to achieve the desired objectives. Your strategy encompasses various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, paid advertising, email marketing, and more.
Search Engine Optimization (SEO): You optimize clients' websites to improve their organic search visibility and rankings on search engines like Google. This involves conducting keyword research, optimizing website content and meta tags, improving site speed and user experience, implementing on-page and off-page optimization techniques, and monitoring SEO performance through analytics tools.
Social Media Marketing: You create and execute social media marketing campaigns to engage with the target audience and build brand awareness. This includes developing a social media content calendar, creating compelling and shareable content, managing social media accounts, running paid social media advertising campaigns, monitoring social media metrics, and engaging with followers or customers.
Content Marketing: You develop content marketing strategies that aim to attract, educate, and engage the target audience. This involves creating high-quality and relevant content such as blog posts, articles, infographics, videos, and downloadable resources. You optimize the content for search engines, promote it through various channels, and track its performance using analytics tools.
Paid Advertising: You plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more. This includes identifying target keywords or audience demographics, creating compelling ad copy and visuals, setting up ad campaigns, monitoring performance metrics, and making data-driven optimizations to maximize return on ad spend (ROAS).
Email Marketing: You develop and implement email marketing strategies to nurture leads, engage existing customers, and drive conversions. This includes creating email campaigns, designing visually appealing email templates, segmenting email lists, automating email workflows, tracking open rates and click-through rates, and optimizing email content for better engagement and conversion rates.
Website Analytics and Reporting: You utilize web analytics tools to track and analyze website performance, user behavior, conversion rates, and other key metrics. You provide clients with regular reports and insights on their digital marketing efforts, highlighting areas of improvement, campaign performance, and return on investment. These reports help clients make data-driven decisions and optimize their digital marketing strategies.
Conversion Rate Optimization (CRO): You analyze website or landing page performance, identify areas of improvement, and implement CRO strategies to increase conversion rates. This can involve conducting A/B tests, improving website usability and navigation, optimizing call-to-action buttons, and implementing persuasive copywriting techniques.
Online Reputation Management: You monitor and manage the online reputation of clients by tracking mentions, reviews, and comments across various online platforms. You respond to customer feedback, address negative reviews or comments, and promote positive brand sentiment.
Consultation and Training: You provide consultation sessions and training to clients, educating them on digital marketing best practices, industry trends, and strategies to enhance their online presence. This helps clients understand the value of digital marketing and empowers them to make informed decisions about their marketing efforts.

What's included

  • Digital Marketing Strategy:

    The client will receive a comprehensive digital marketing strategy tailored to their business goals and target audience. This strategy outlines the recommended marketing channels, tactics, and timeline for achieving the client's objectives.

  • Marketing Campaigns

    Clients will receive detailed marketing campaign plans that outline the objectives, target audience, messaging, creative assets, and distribution channels for each campaign. This includes campaigns for social media, email marketing, content marketing, paid advertising, and more.

  • Content Creation

    Digital marketers often create various types of content for clients, including blog posts, articles, social media posts, videos, infographics, and more. Clients will receive the finalized content that aligns with the overall marketing strategy.

  • Search Engine Optimization (SEO) Reports

    Clients will receive regular reports on website performance, keyword rankings, organic traffic, backlinks, and other SEO metrics. These reports help track the effectiveness of SEO efforts and identify areas for improvement.

  • Ad Campaign Reports

    If the digital marketer manages paid advertising campaigns, clients will receive reports detailing the ad spend, impressions, clicks, conversions, cost per acquisition, and other relevant metrics. These reports help assess the effectiveness of ad campaigns and optimize performance.

  • Email Marketing

    If email marketing is part of the strategy, clients will receive well-designed and targeted email campaigns. These may include newsletters, promotional emails, automated email sequences, and lead nurturing workflows.

  • Website Optimization Recommendations

    Digital marketers may provide clients with recommendations for optimizing their website for better user experience, search engine visibility, and conversion rate optimization. These recommendations may include website audits, landing page optimizations, and A/B testing suggestions.

Skills and tools

Web Designer
Digital Marketer
Content Writer
Adobe Premiere Pro
Google Drive

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More services

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Example projects

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