Branding Essentials ✨

Inès Gruhier

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About this service

Summary

A custom-made brand identity kit designed for all, just for you. From moodboards as our starting point to tailored brand guidelines, every detail is crafted to make your brand memorable and resonate with diverse audiences worldwide.

Process

We start by discussing your brand, then jump into moodboards and sketches. I keep the creative process ongoing with regular check-ins and offer up to three revisions for logos and brand assets to ensure it's just right.

FAQs

Is the package suitable for both rebranding and new brands without an existing visual identity?
Yes, the "Brand Essentials" package is designed to cater to both rebranding efforts and new brands looking to establish their visual identity from scratch.
How often do we have check-ins during the creative process?
It depends on you — I recommend having weekly meetings to make sure your vision is reflected in every step of the design process.
How do we handle time zones for meetings?
I'm based in Korea and work within Korea time. Don't worry about the clock – I make sure our weekly meetings fit into a time that suits us both!
Can you accommodate specific language needs in the typography selection?
Absolutely. The typography selection is crafted to be inclusive, ensuring compatibility with all languages relevant to your brand's target audiences!
How many revisions are included for the logo and brand assets?
You have the flexibility of up to three revisions for logos and brand assets to ensure the final design aligns seamlessly with your brand identity.

What's included

🎨 Moodboard
The very first deliverable you'll receive, serve as a foundational exploration, shaping the direction of our work together. Through carefully curated visuals and themes, moodboards lay the groundwork for the entire design process, setting the tone and guiding the creative trajectory of your unique brand story.
✨ Responsive Logo Suite (Optional*)
A set of logos optimized for various platforms and screen sizes, ensuring your brand remains recognizable and impactful across different devices and mediums. *Optional: Only for brands who do not have a logo yet, or need a full rebrand.
✏️ Typography
A carefully selected set of fonts that align with your brand's personality and enhance readability. This ensures consistent and effective communication across all brand materials. I'll carefully choose fonts that cater to the languages spoken by your audience.
🖼️ Brand Signature Elements
A curated set of color schemes, typography, mock-ups and imagery – the foundational elements that define your brand's visual identity.
📚 Brand Guidelines
A comprehensive guide outlining the fundamental elements of your brand, including logo usage, color schemes, typography, and visual styles. It serves as a roadmap for maintaining brand consistency.
🤙 Weekly* Feedback Meetings
Regular one-on-one sessions to discuss progress, address concerns, and ensure alignment between our creative process and your vision. These meetings are crucial for refining the deliverables and ensuring your brand's objectives are met. *The frequency of the meetings depends on the timeline of the project.

Recommendations

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