Social Media Content Creation

Brennan Lagman

(0)

Starting at

27.5

/hr

About this service

Summary

I provide a comprehensive plan for your social media and editorial content. I will conduct an in-depth analysis of your goals, audience, and competitors, along with creating a strategic content roadmap and a detailed editorial calendar. My goal is to help you effectively manage and optimize your social media presence.

Process

Client Intake: I will provide an intake form or conduct an intake call to gather information about your goals, KPIs, target audience behavior, and current social media efforts.

Buyer Persona Analysis: I will create detailed profiles of your ideal customers based on the information provided and my own research.

Competitive Landscape Analysis: I will analyze your competitors' social media strategies to identify opportunities and best practices.

Content Roadmap Development: I will develop a strategic plan outlining content ideas, themes, and dissemination channels.

Editorial Calendar Creation: I will create a monthly calendar that includes content topics, publication dates, and relevant copywriting for social media posts.

Review and Feedback: I will present the analyses, roadmap, and calendar for your review and incorporate feedback.

CMS Upload: If needed, I will upload the captions and content into the relevant CMS

Final Delivery: I will deliver the finalized documents, including the editorial calendar, as Google documents and a Google Sheet.

What's included

Client Intake Document
A comprehensive intake form to ascertain goals, KPIs, and target audience behavior. Delivered as a Google document.
Buyer Persona Analysis
Detailed profiles of your ideal customers, including demographics, behaviors, and preferences. Delivered as a Google document.
Competitive Landscape Analysis
An analysis of competitors' social media strategies to identify opportunities and best practices. Delivered as a Google document.
Content Roadmap
A strategic plan outlining content ideas, themes, and dissemination channels. Delivered as a Google document.
Editorial Calendar
A detailed monthly calendar including content topics, publication dates, and relevant copywriting for social media posts. Delivered as a Google Sheet.
Content Upload and Scheduling
Uploading content into the CMS and scheduling it to be posted at optimal times for engagement.

Example projects