social content playbook
Zoe Nguyen
Contact for pricing
About this service
Summary
What's included
Branding guide + worksheet
An easy to use resource to help you visualize and mind-dump your brand's identity. Think of this as brand therapy.
Clarity + alignment call
Let's get to know each other! We'll take some time to gather your thoughts and ensure that your vision comes to life. This call will be used to establish expectations for working together.
Social media audit
A review and analysis of where your social media channels stand and how they can improve.
Competitive analysis
A breakdown of your primary competitors in the space in relation to your channels.
Content pillars
Guiding posts to simplify the content creation process and direction, while also keeping your brand goals on track.
Tone of voice & identity
Visual and written direction for the content to keep your branding consistent and identifiable.
Publishing cadence and content calendar template
Recommendations on how to manage your content calendar based on your bandwidth and resources.
Content recommendations
Creative content ideas uniquely aligned to your brand.
Social media best practices
Expert advice from someone who has made a lot of mistakes, and also found success. Save time by learning from the best. :)
Skills and tools
Work with me