social content playbook

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About this service


For the brands and entrepreneurs starting from scratch or seeking an overhaul of their overall social media strategy. This is an all-in-one package to scale your brand on social media so you can simply plug and play and focus on what you do best! 

What's included

  • Branding guide + worksheet

    An easy to use resource to help you visualize and mind-dump your brand's identity. Think of this as brand therapy.

  • Clarity + alignment call

    Let's get to know each other! We'll take some time to gather your thoughts and ensure that your vision comes to life. This call will be used to establish expectations for working together.

  • Social media audit

    A review and analysis of where your social media channels stand and how they can improve.

  • Competitive analysis

    A breakdown of your primary competitors in the space in relation to your channels.

  • Content pillars

    Guiding posts to simplify the content creation process and direction, while also keeping your brand goals on track.

  • Tone of voice & identity

    Visual and written direction for the content to keep your branding consistent and identifiable.

  • Publishing cadence and content calendar template

    Recommendations on how to manage your content calendar based on your bandwidth and resources.

  • Content recommendations

    Creative content ideas uniquely aligned to your brand.

  • Social media best practices

    Expert advice from someone who has made a lot of mistakes, and also found success. Save time by learning from the best. :)

Skills and tools

Marketing Strategist
Creative Director
Social Media Strategist
Facebook Analytics

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