What's included

• New Company - Naming Sprint

  A structured, high-impact and proven process to develop a distinct, meaningful, and legally viable name for your company. What’s Included in My Naming Sprint: 1. Strategy & Competitive Analysis • Deep dive into your brand’s positioning, competitors, and market trends. • Identification of whitespace opportunities for differentiation. 2. Name Development (3 Rounds) • Round 1: Broad exploration with a long list of potential names. • Round 2: Refinement based on feedback, filtering the best contenders. • Round 3: Final short list, with clear recommendations. 3. Final Recommendation & Validation • Presentation of the top name(s) with clear strategic rationale. • In-situ mockups to visualize the name in branding contexts. • Stakeholder presentation for internal buy-in. Additional Legal & Market Validation* (Helping you avoid costly legal roadblocks and cultural missteps.) ✅ USPTO and global knockout searches ✅ Comprehensive trademark search in all relevant Nice Classes ✅ Cultural sensitivity & linguistic screening *Saves $5-20K in legal fees on average. Deliverables 📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.

• New Product - Naming Sprint

  A structured process to develop a distinctive, strategic, and legally viable name for your product or service. Ideal for companies naming a single product, service, or initiative, including: • Software & Tech: Apps, releases, features • Hardware & Consumer Goods: Devices, equipment, tools • Architecture & Spaces: Buildings, developments, neighborhoods • Media & Publishing: Book titles, podcasts, entertainment properties • Culture & Teams: Internal teams, programs, initiatives What’s Included in My Product Naming Sprint: 1. Strategy & Competitive Analysis • Deep dive into market trends, competitors, and category conventions. • Identification of whitespace opportunities for differentiation. 2. Name Development (3 Rounds) • Round 1: Broad exploration with a long list of potential names. • Round 2: Refinement based on feedback, filtering the best contenders. • Round 3: Final short list, with clear recommendations. 3. Final Recommendation & Validation • Presentation of the top name(s) with strategic rationale. • In-situ mockups to visualize the name in branding contexts. • Stakeholder presentation for internal buy-in. Additional Legal & Market Validation* ✅ USPTO and global knockout searches ✅ Comprehensive trademark search in all relevant Nice Classes ✅ Cultural sensitivity & linguistic screening *Saves $5-20K in legal fees on average. Deliverables 📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.

• Systems - Naming Sprint

  A structured process for renaming or naming multiple related products within the same system, ensuring cohesion, clarity, and market fit. Ideal for companies needing to name or rename a family of products or components within a unified system, including: • Clothing Lines: Sub-brands, collections, capsule drops • Brandable Systems & Components: Proprietary frameworks, tools, ingredient brands • Episodic Content: Podcast seasons, TV show episodes, serialized media • Technology Suites: SaaS ecosystems, software modules, API groups • Product Families: Consumer goods with multiple SKUs (e.g., skincare regimens, kitchen appliances) • Service Packages: Tiers, bundles, or memberships within a broader offering • Internal Initiatives: Training programs, operational frameworks, organizational methodologies What’s Included in My System Naming Sprint: 1. Strategy & Competitive Analysis • Research into market trends, category conventions, and competitive landscape. • Identification of cohesive naming structures (e.g., hierarchical, thematic, numerical). 2. Name Development (5 Rounds) • Round 1: Broad exploration with a long list of potential names. • Round 2: Refinement, categorization, and initial system alignment. • Round 3: Focused iteration on standout directions and structural consistency. • Round 4: Final short list with detailed rationale. • Round 5: Final adjustments and refinements based on stakeholder feedback. 3. Final Recommendation & Validation • Presentation of the final system of names with strategic rationale. • In-situ mockups to visualize the names in branding and marketing contexts. • Stakeholder presentation for internal alignment and buy-in. Additional Legal & Market Validation* ✅ USPTO and global knockout searches ✅ Comprehensive trademark search in all relevant Nice Classes ✅ Cultural sensitivity & linguistic screening *Saves $20-40K in legal fees on average, given the complexity Deliverables 📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.