Naming your Company, Product, Service or SystemScott Witt
If you think the naming process can be done in a few minutes using ChatGPT, you should keep reading.
I develop names that aren’t just memorable — they’re strategic, legally viable, and built to last. With over two decades of experience shaping brands across agencies, in-house teams, enterprises, and startups, (Publics Groupe, Droga5, Apple, Peloton, Twill) I’ve crafted naming systems for everything from disruptive startups to legacy institutions. I bring deep expertise in highly regulated industries like finance and healthcare, ensuring every name isn’t just bold, but bulletproof.
I offer naming sprints exclusively through the Contra platform. Sprints can take anywhere between a few days to several weeks depending on the brief. Buy my value based pricing ensures this is a solid investment in your brand, market value and sanity.
What's included
New Company - Naming Sprint
A structured, high-impact and proven process to develop a distinct, meaningful, and legally viable name for your company.
What’s Included in My Naming Sprint:
1. Strategy & Competitive Analysis
• Deep dive into your brand’s positioning, competitors, and market trends.
• Identification of whitespace opportunities for differentiation.
2. Name Development (3 Rounds)
• Round 1: Broad exploration with a long list of potential names.
• Round 2: Refinement based on feedback, filtering the best contenders.
• Round 3: Final short list, with clear recommendations.
3. Final Recommendation & Validation
• Presentation of the top name(s) with clear strategic rationale.
• In-situ mockups to visualize the name in branding contexts.
• Stakeholder presentation for internal buy-in.
Additional Legal & Market Validation*
(Helping you avoid costly legal roadblocks and cultural missteps.)
✅ USPTO and global knockout searches
✅ Comprehensive trademark search in all relevant Nice Classes
✅ Cultural sensitivity & linguistic screening
*Saves $5-20K in legal fees on average.
Deliverables
📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.
New Product - Naming Sprint
A structured process to develop a distinctive, strategic, and legally viable name for your product or service.
Ideal for companies naming a single product, service, or initiative, including:
• Software & Tech: Apps, releases, features
• Hardware & Consumer Goods: Devices, equipment, tools
• Architecture & Spaces: Buildings, developments, neighborhoods
• Media & Publishing: Book titles, podcasts, entertainment properties
• Culture & Teams: Internal teams, programs, initiatives
What’s Included in My Product Naming Sprint:
1. Strategy & Competitive Analysis
• Deep dive into market trends, competitors, and category conventions.
• Identification of whitespace opportunities for differentiation.
2. Name Development (3 Rounds)
• Round 1: Broad exploration with a long list of potential names.
• Round 2: Refinement based on feedback, filtering the best contenders.
• Round 3: Final short list, with clear recommendations.
3. Final Recommendation & Validation
• Presentation of the top name(s) with strategic rationale.
• In-situ mockups to visualize the name in branding contexts.
• Stakeholder presentation for internal buy-in.
Additional Legal & Market Validation*
✅ USPTO and global knockout searches
✅ Comprehensive trademark search in all relevant Nice Classes
✅ Cultural sensitivity & linguistic screening
*Saves $5-20K in legal fees on average.
Deliverables
📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.
Systems - Naming Sprint
A structured process for renaming or naming multiple related products within the same system, ensuring cohesion, clarity, and market fit.
Ideal for companies needing to name or rename a family of products or components within a unified system, including:
• Clothing Lines: Sub-brands, collections, capsule drops
• Brandable Systems & Components: Proprietary frameworks, tools, ingredient brands
• Episodic Content: Podcast seasons, TV show episodes, serialized media
• Technology Suites: SaaS ecosystems, software modules, API groups
• Product Families: Consumer goods with multiple SKUs (e.g., skincare regimens, kitchen appliances)
• Service Packages: Tiers, bundles, or memberships within a broader offering
• Internal Initiatives: Training programs, operational frameworks, organizational methodologies
What’s Included in My System Naming Sprint:
1. Strategy & Competitive Analysis
• Research into market trends, category conventions, and competitive landscape.
• Identification of cohesive naming structures (e.g., hierarchical, thematic, numerical).
2. Name Development (5 Rounds)
• Round 1: Broad exploration with a long list of potential names.
• Round 2: Refinement, categorization, and initial system alignment.
• Round 3: Focused iteration on standout directions and structural consistency.
• Round 4: Final short list with detailed rationale.
• Round 5: Final adjustments and refinements based on stakeholder feedback.
3. Final Recommendation & Validation
• Presentation of the final system of names with strategic rationale.
• In-situ mockups to visualize the names in branding and marketing contexts.
• Stakeholder presentation for internal alignment and buy-in.
Additional Legal & Market Validation*
✅ USPTO and global knockout searches
✅ Comprehensive trademark search in all relevant Nice Classes
✅ Cultural sensitivity & linguistic screening
*Saves $20-40K in legal fees on average, given the complexity
Deliverables
📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.
Scott's other services
Starting at$5,000
Duration2 weeks
Tags
Google Docs
Hemingway App
Microsoft Word
Miro
Brand Strategist
Creative Director
Writer
Service provided by
Scott Witt California, USA
- 5.00
- Rating
- 10
- Followers
Naming your Company, Product, Service or SystemScott Witt
Starting at$5,000
Duration2 weeks
Tags
Google Docs
Hemingway App
Microsoft Word
Miro
Brand Strategist
Creative Director
Writer
If you think the naming process can be done in a few minutes using ChatGPT, you should keep reading.
I develop names that aren’t just memorable — they’re strategic, legally viable, and built to last. With over two decades of experience shaping brands across agencies, in-house teams, enterprises, and startups, (Publics Groupe, Droga5, Apple, Peloton, Twill) I’ve crafted naming systems for everything from disruptive startups to legacy institutions. I bring deep expertise in highly regulated industries like finance and healthcare, ensuring every name isn’t just bold, but bulletproof.
I offer naming sprints exclusively through the Contra platform. Sprints can take anywhere between a few days to several weeks depending on the brief. Buy my value based pricing ensures this is a solid investment in your brand, market value and sanity.
What's included
New Company - Naming Sprint
A structured, high-impact and proven process to develop a distinct, meaningful, and legally viable name for your company.
What’s Included in My Naming Sprint:
1. Strategy & Competitive Analysis
• Deep dive into your brand’s positioning, competitors, and market trends.
• Identification of whitespace opportunities for differentiation.
2. Name Development (3 Rounds)
• Round 1: Broad exploration with a long list of potential names.
• Round 2: Refinement based on feedback, filtering the best contenders.
• Round 3: Final short list, with clear recommendations.
3. Final Recommendation & Validation
• Presentation of the top name(s) with clear strategic rationale.
• In-situ mockups to visualize the name in branding contexts.
• Stakeholder presentation for internal buy-in.
Additional Legal & Market Validation*
(Helping you avoid costly legal roadblocks and cultural missteps.)
✅ USPTO and global knockout searches
✅ Comprehensive trademark search in all relevant Nice Classes
✅ Cultural sensitivity & linguistic screening
*Saves $5-20K in legal fees on average.
Deliverables
📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.
New Product - Naming Sprint
A structured process to develop a distinctive, strategic, and legally viable name for your product or service.
Ideal for companies naming a single product, service, or initiative, including:
• Software & Tech: Apps, releases, features
• Hardware & Consumer Goods: Devices, equipment, tools
• Architecture & Spaces: Buildings, developments, neighborhoods
• Media & Publishing: Book titles, podcasts, entertainment properties
• Culture & Teams: Internal teams, programs, initiatives
What’s Included in My Product Naming Sprint:
1. Strategy & Competitive Analysis
• Deep dive into market trends, competitors, and category conventions.
• Identification of whitespace opportunities for differentiation.
2. Name Development (3 Rounds)
• Round 1: Broad exploration with a long list of potential names.
• Round 2: Refinement based on feedback, filtering the best contenders.
• Round 3: Final short list, with clear recommendations.
3. Final Recommendation & Validation
• Presentation of the top name(s) with strategic rationale.
• In-situ mockups to visualize the name in branding contexts.
• Stakeholder presentation for internal buy-in.
Additional Legal & Market Validation*
✅ USPTO and global knockout searches
✅ Comprehensive trademark search in all relevant Nice Classes
✅ Cultural sensitivity & linguistic screening
*Saves $5-20K in legal fees on average.
Deliverables
📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.
Systems - Naming Sprint
A structured process for renaming or naming multiple related products within the same system, ensuring cohesion, clarity, and market fit.
Ideal for companies needing to name or rename a family of products or components within a unified system, including:
• Clothing Lines: Sub-brands, collections, capsule drops
• Brandable Systems & Components: Proprietary frameworks, tools, ingredient brands
• Episodic Content: Podcast seasons, TV show episodes, serialized media
• Technology Suites: SaaS ecosystems, software modules, API groups
• Product Families: Consumer goods with multiple SKUs (e.g., skincare regimens, kitchen appliances)
• Service Packages: Tiers, bundles, or memberships within a broader offering
• Internal Initiatives: Training programs, operational frameworks, organizational methodologies
What’s Included in My System Naming Sprint:
1. Strategy & Competitive Analysis
• Research into market trends, category conventions, and competitive landscape.
• Identification of cohesive naming structures (e.g., hierarchical, thematic, numerical).
2. Name Development (5 Rounds)
• Round 1: Broad exploration with a long list of potential names.
• Round 2: Refinement, categorization, and initial system alignment.
• Round 3: Focused iteration on standout directions and structural consistency.
• Round 4: Final short list with detailed rationale.
• Round 5: Final adjustments and refinements based on stakeholder feedback.
3. Final Recommendation & Validation
• Presentation of the final system of names with strategic rationale.
• In-situ mockups to visualize the names in branding and marketing contexts.
• Stakeholder presentation for internal alignment and buy-in.
Additional Legal & Market Validation*
✅ USPTO and global knockout searches
✅ Comprehensive trademark search in all relevant Nice Classes
✅ Cultural sensitivity & linguistic screening
*Saves $20-40K in legal fees on average, given the complexity
Deliverables
📂 Final Documentation: Google Slides & Miro board with all insights, naming rationale, and legal findings.
Scott's other services
$5,000