There are 3.8+ billion phones in circulation with AR capabilities. AR lenses should be an integrated part of every creative campaign.

They require a user's full attention to engage with, garnering high brand recall and an increase in intent to purchase. The gamification aspect provokes a feeling of challenge and competition, enticing users to beat the game and encourage their followers to play.

Social AR Effect supportive platforms I specialize in include TikTok (Effect House), Instagram and Facebook (Meta Spark - previously Spark AR), and Snapchat (Lens Studio)