Complete Brand Identity Design
Subohi Khan
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About this service
Summary
What's included
Onboarding with a Brand Strategy Session
A Brand Strategy session is where we dive deep into the purpose, values and vision of your brand, so that I can design a comprehensive brand identity that tells your brand's story and resonates with your target audience while leaving a lasting impression. This will give me a chance to see exactly what deliverables you need, as well as, get to know your brand better at its core so I can make intentional decisions during the creative stage.
Competitor Analysis and Multiple Moodboards For Creative Direction
Once we are done with the brand strategy session, I will perform an analysis of the main competitors in your brand's niche, and figure out what we can do to stand out rom the crowd while being memorable in the eyes of your target audience. I will then come up with 2-3 different moodboards that portray a different creative direction each, that we can take your brand's identity in. You will then choose one of those moodboards, with a direction that speaks to you.
Visual Identity
I will then take that moodboard and transform that into a visual identity for your brand. A comprehensive visual identity includes a complete logo suite with multiple variations of the logo for diverse use, a purposefully curated color palette, typography suitable to your brand's personality, brand pattern, and any extras that are needed to complete your brand's identity.
Any Extras That You Need
At this stage I will design any extras that you request during our strategy session. This can include social media posts templates, covers for your instagram highlights, office stationery like business cards, letterheads, envelopes, stickers, or any sort of packaging design that you need.
The Final Brandbook & Presentation with Real life Mockups
Once all the creative process is wrapped up, I will create a detailed brand presentation of 17-35 pages, also known as brandbook, where I showcase your complete brand identity by incorporating real life mockups and explaining the purpose behind my design decisions.
Goodbye Packet & Offboarding
After any requested tweaks are made and payment has been done, I will provide you with a goodbye packet which includes guides and helpful tips regarding your brand identity. This is where your brand's identity will be all set and ready to be launched into the real world!
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