I will conduct focus groups with your target audience
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About this service
Summary
FAQs
How much does it cost to run focus groups?
I will create a custom quote for you based on your unique needs. Here's a breakdown of the focus group costs that you can expect: INITAL CONSULTATION = Complementary ($0) FOCUS GROUP QUESTION DEVELOPMENT = $150 flat fee RECRUITMENT = $150 flat fee + $50 per person recruited (covers my cost of using the Respondent.io recruitment platform). COMPENSATION = $40+ per participant (goes to the focus group participant to thank them for their time). I suggest paying each person $40 minimum to increase attendance rate. FOCUS GROUP FACILITATION = $150 per 1-hour group facilitated. ANALYSIS AND REPORTING = $150 for analysis and 5-page summary report. ADDITIONAL OPTIONS: -Video/audio recordings of focus groups are provided to clients for free. -Market research, surveys, presentation decks, and additional research services are available to add on as-needed to fit your project needs.
How do you recruit participants?
I use a platform called Respondent.io, which gives researchers access to over 3 million people across the globe. Anyone can apply to an open research study on the website. Once I have enough applicants, I can pick who I want to invite to the actual focus group. You only pay per person who actually attends the group.
How do you come up with the focus group questions?
During our first consultation, I will ask you questions to understand exactly what you want to get out of the focus groups. I will then craft a series of questions that get at the data you desire; I'll share the list of questions with you for one round of feedback before running the groups.
How many groups can I run?
I can run as many focus groups as you need! Each group lasts one hour and can include up to 8 participants. For example: If you wanted to invite 24 participants total, that would mean running 3 separate focus groups of 8 participants.
What do I have to have ready for you to start this process?
I will need to know: -Who you want to invite (demographics or behaviors of your target audience) -What you want to ask them (ideas for question generation) -Your ideal outcome (how you want to use the final data, which will impact which questions I ask and how I ask them) That's all that I need to get started.
What's included
I will recruit participants to invite to the focus groups
I'll recruit the number of participants you would like, making sure that they meet any criteria you set related to age, demographics, behaviors, etc.
I will conduct the focus groups virtually
I will conduct 1-hour focus groups and provide the full video/audio recordings to you of the groups.
I will analyze and report on the results
I will analyze the data and provide you with a 5-page summary report of the key findings and implications.
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