Brand Strategy

Richard mills

(0)

Starting at

$

80

/hr

About this service

Summary

I offer specialized brand strategy services designed to craft compelling brand identities and strategic roadmaps that resonate deeply with target audiences and distinguish brands in competitive markets. My unique approach integrates thorough market and competitor analysis with creative brand storytelling and visual identity development, ensuring not only the creation of a strong brand foundation but also its successful implementation across all customer touchpoints. This holistic and data-driven strategy ensures that brands not only stand out but are also positioned for sustainable growth and success.

What's included

  • Brand Audit Report

    An analysis of the current brand positioning, identity, and market performance, including competitor analysis and customer perceptions.

  • Brand Positioning Statement

    A concise statement that defines the brand’s unique value proposition, target audience, and how it differentiates from competitors.

  • Brand Identity Guidelines

    A comprehensive manual detailing the visual and verbal elements of the brand, including logo usage, color palette, typography, imagery style, and tone of voice.

  • Customer Persona Profiles

    Detailed profiles of the target customer segments, including demographics, psychographics, needs, preferences, and behaviors.

  • Brand Experience Guidelines

    Recommendations for creating a consistent and positive brand experience across all customer touchpoints, from digital interactions to physical product experiences.

Skills and tools

Brand Strategist
Adobe Creative Suite
Keynote
Miro

Industries

Consumer Goods
B2C
B2B

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