Brand Identity Design & Strategy

Eunice Daodu

(0)

Starting at

500

About this service

Summary

Designing thoughtful, minimalist brand identities that reflects and unleashes the true potential of your business. From logo design and visual identity to brand guidelines, I create a cohesive brand that resonates with your audience and leaves a lasting impression.

Process

Stage 1 Brand Strategy/ Research:

I will send you a Brand questionnaire (similar to, but more in-depth than the logo design questionnaire)

I will ask for a Pinterest board from you as well full of inspiration that you've chosen that best represents the mood and feel of the brand you'd like to have. This can include pins of art, color palettes, nature photography, logos, fonts, interior design, textures and etc.

Stage 2 Visual Identity / Design:

Drawing on the vision/mission work (above) I create your mood board and overall creative direction based on research and questionnaire.

I create and design your logos and graphics! You will be presented with 3 different logo concepts, a suggested color palette, and a suggested typography suite.

Logos and designs are presented to you over a gorgeous video presentation in a variety of mockups specific to your industry. Once you have viewed the designs, you have 3x revisions for designs, color palette, and typography.

Stage 3 Deliverables:

Once you have made the final approval on designs, I will finish your Brand Guidelines Book and set all of your logos and designs into digital and print files.

And at the end, you walk away from this experience with a new sense of clarity and purpose in your business – more confident, ready to serve the world with greater impact in a way that only you can do.💫

What's included

Mood Board
Mood board with various pictures and colors that represent the mood, feel and vibe of the brand.
Brand Clarity & Strategy
The questionnaire, research, and analysis of your brand.
Primary Logo
Full business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS).
Secondary Logo
A variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit.
Initials/watermark/symbol
Your logomark is an image or set of images or symbols which represents your brand. The mark generally doesn’t include the name of the company. This has the advantage of great creative range, and can generate a very strong visual identity for a company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element.
Color Palette
Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3x revisions allowed.
Typography Suite
Fonts selected for use on social media and your website. Fonts suggested and chosen specifically for headings, subheadings, paragraph/ text, & website button font. Consistent visuals are key to great brands! Fonts selected based on your brand, visuals, and logo. 3x revisions allowed.
Instagram Highlight Covers
6 highlight covers provided if you have more highlights than this in your IG, let me know we can adjust as needed.
Social Media Launch Templates
4 templates created for you in Adobe XD and transferred to Canva for easy use - The templates can be created for Instagram, LinkedIn, Facebook and can be new brand launch templates or branded templates for everyday use.
Brand Pattern
A brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand.
Comprehensive Brand Clarity Questionnaire
I will send you this questionnaire to help build a strong brand foundation and get to know more about you and your business.