What's included

• Mood Board

  Mood board with various pictures and colors that represent the mood, feel and vibe of the brand.

• Brand Clarity & Strategy

  The questionnaire, research, and analysis of your brand.

• Primary Logo

  Full business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS).

• Secondary Logo

  A variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit.

• Initials/watermark/symbol

  Your logomark is an image or set of images or symbols which represents your brand. The mark generally doesn’t include the name of the company. This has the advantage of great creative range, and can generate a very strong visual identity for a company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element.

• Color Palette

  Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3x revisions allowed.

• Typography Suite

  Fonts selected for use on social media and your website. Fonts suggested and chosen specifically for headings, subheadings, paragraph/ text, & website button font. Consistent visuals are key to great brands! Fonts selected based on your brand, visuals, and logo. 3x revisions allowed.

• Instagram Highlight Covers

  6 highlight covers provided if you have more highlights than this in your IG, let me know we can adjust as needed.

• Social Media Launch Templates

  4 templates created for you in Adobe XD and transferred to Canva for easy use - The templates can be created for Instagram, LinkedIn, Facebook and can be new brand launch templates or branded templates for everyday use.

• Brand Pattern

  A brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand.

• Comprehensive Brand Clarity Questionnaire

  I will send you this questionnaire to help build a strong brand foundation and get to know more about you and your business.