After discussing the brief and target audience in a cal, I'd go ahead to sketch out concepts that work best for your brand.

Then we will have another meeting to discuss the sketches and areas we can develop and move to the designing in the software phase

This is the final presentation to present the brand identity from the thought process to the final outcome.

We have a meeting to discuss the main goal we aim to achieve with the website. I go ahead to design low-fidelity and then high-fidelity sketches of the user interface. The user interface is designed in Figma and presented, once all parties are satisfied with the direction we move to develop it in Webflow.

If all is agreed upon, I move to the preparation of the deliverables and guidelines.