Strategic UX/UI Design + Webflow Development

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About this service

Summary

Design and development that connects user needs with business goals.
I work with brands to create websites that serve both their users and their business objectives. With a background in product management, I approach each project by understanding the strategy behind it. Who are your users, what do they need, and how can the website support your goals.

Process

Discovery Call: Initial meeting to understand your business, target audience, goals, and project requirements.
Research & Strategy: User and market research to inform the design direction. Definition of site structure and key user flows.
UX/UI Design: Creation of wireframes, then high-fidelity mockups in Figma. Iteration based on your feedback until designs are approved.
Webflow Development: Implementation of approved designs in Webflow, including CMS setup, interactions, and responsive breakpoints.
Review & Refinements: Testing phase where you review the live site and provide feedback for final adjustments.
Launch & Handoff: Website goes live. Delivery of all files, documentation, and training session for your team.

What's included

  • User-centered Design & Strategy

    Complete UX/UI design process from research to high-fidelity Figma mockups. I combine user research, business strategy, and conversion best practices to create designs that resonate with your audience and drive results. Every design decision is intentional, balancing aesthetics, usability, and business goals.

  • Pixel-perfect Webflow development

    Flawless implementation of designs into a fully functional, responsive Webflow website. Includes custom interactions, smooth animations, and responsive breakpoints that work seamlessly across all devices. Your vision comes to life exactly as designed, with strategic technical choices that enhance performance and conversion.

  • CMS setup & content architecture

    Intuitive Webflow CMS with reusable components and streamlined content collections. I design a system that empowers your team to manage content independently while maintaining design consistency. No technical knowledge required.

  • Performance & SEO Optimization

    Optimized site performance with fast load times, compressed images, and clean code. SEO best practices are integrated throughout to help your website perform well and support your business goals.

  • Complete Handoff & Launch Support

    Full delivery including Figma files, Webflow site, comprehensive documentation, and team training. Post-launch support ensures a smooth transition and addresses any immediate needs.

Recommendations

(5.0)

Dusan Rolovic • eclectiq.

Client • Jul 24, 2024

I collaborated with Laura on an app development project. She was proactive, always full of ideas and had an unparalleled sense of organization. She is a very pleasant person to work with, with a relaxed and professional atmosphere at the same time. I highly recommend Laura for product development!


Skills and tools

UX Designer

Webflow Developer

Web Designer

CSS

CSS

Figma

Figma

HTML5

HTML5

JavaScript

JavaScript

Webflow

Webflow