Content strategy frameworks for overwhelmed startups
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About this service
Summary
I honed my content strategy skills while serving as a content consultant. One client retained me for help with marketing their payments platform.
Along with a facilitator, I conducted a messaging workshop to identify key challenges and benefits.
For their customers, the draw wasn’t about the product benefits. They cared most about their core business. Speak to that, and you’re speaking their language.
Process
- Discovery: Discuss your content needs, priorities, and budget
- Research: Review content briefs, brand messaging, competitors, existing content
- Draft: Develop initial draft of content assets
- Review: Collect feedback and comments from client (2 rounds)
- Finalize: Complete assets for client delivery
- Ongoing support (if retained): Offer new topics/ideas to further content programs
What's included
Content Strategy Package
Content is hard. And time-consuming. If you're struggling to get a content program off the ground, I can help. We'll get into a review of your existing content, identify growth opportunities, and build a content messaging framework. A standard content strategy package includes: - Content audit - Competitive analysis - Persona development (up to 3) - Messaging framework - Content pillars - Editorial calendar (1-3 months) - Content roadmap
Skills and tools
Industries
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